IT Resellers and value-added resellers (VARs) are more focused on marketing than ever before. Why? Because the modern marketing mix is proving to deliver dramatic and yes, measurable results.
This blog is a marketing case study that will show you how a leading IT reseller (VAR) employs digital and inbound marketing to build awareness and drive sales.
A related blog in this series is a marketing case study for a top accounting/CPA firm’s technology consulting division that Modern Marketing Partners implements thought-leadership content marketing via the Internet and social media to drive sales leads. Be sure to check out the post on accounting and CPA firm marketing best practices as a supplement to these case studies.
CHALLENGE
Brittenford Systems is a leading VAR in the Washington, DC region. Brittenford implements both on-premise and cloud solutions, and provides training, staffing and technology solutions to primarily nonprofits, government contractors and professional service firms.
SOLUTION
Modern Marketing Partners retrofitted Brittenford’s website with new, search engine optimization (SEO) features, along with a mobile version. Next, MMP revamped the Brittenford blog and social profiles including social sharing tools and link building. Finally, MMP assisted in launching new products via publicity and content marketing including Britteford Staffing, CIO Advisory services, and PositivePay, a check fraud prevention application for Intacct.
RESULTS
Brittenford improved search engine results page (SERP) positions for highly competitive keywords, and successfully launched new products and services. Growing sales leads are captured in a robust CRM system. Pictured below is the search optimized website, bog, white paper, news release and product logo.
Please share this post with others interested in reseller marketing, bookmark and comment below on various initiatives you have found to be successful in this competitive environment.
