Despite rumors of its demise, catalog marketing can be successful when properly executed. Because of incumbent printing, production and postage costs, catalog marketing can be quite expensive and unprofitable if not implemented correctly.
Beside high profile, big budget consumer catalogs like Crate and Barrel or Victoria’s Secret, what are effective techniques for business-to-business or niche market catalogs?
In the new whitepaper, “Catalog Marketing Best Practices”, we share the Top 10 Catalog marketing best practices, along with some examples, and additional resources.
Top 10 Catalog Marketing Best Practices
1. Brand Identity
2. Design
3. Copy
4. Photography
5. Easy Ordering
6. The Mail List
7. Promotions
8. Niche Catalogs
9. Cross-Channel Marketing
10. Measurement
No question, catalog marketing is declining with ever-rising postage and printing costs, and of recent, the pending elimination of Saturday postal delivery. Nevertheless, there are still opportunities for catalog marketing success. Especially when employing these catalog marketing best practices. Regardless of your products or category, always test different variables like design, lists, paid search campaigns, measure results, and continually improve your catalog marketing.
To download a printable PDF version of the Catalog Marketing Best Practices whitepaper, including detailed descriptions of each best practice, CLICK HERE. And please comment, bookmark, and share this post using the social tools below.
