Attracting the right people is probably one of the biggest challenges business owners and marketers face.
If you can say that most of the traffic you’re attracting to your site is converting into leads and then into paying customers, then you’re on the right track. However, in many cases, looking into your analytics will tell you that the traffic you’ve attracted to your site is not generating the desired results.
In this article, we’re offering 5 tips that will help you generate website visitors that convert.
1. Make Sure Your Website Rocks
Take your time to build a great website for your business because every piece of content, advertisement, or communication you put online will drive the consumers back to your site. For that reason, you need to make sure that your site gives consumers a clear idea of who you are and what you do.
Start with a great domain name. No matter how insignificant it might seem, your domain will be your ID in the digital world. Rely on domain name providers like NameSilo where you can choose from hundreds of the cheapest domain names and find the perfect match for your business in no time.
Optimize navigation and performance. If people who land on your site face issues like horrible navigation menus or slow loading times, they will get annoyed and leave. This is especially true for mobile because mobile users usually browse while multitasking and want to get in and out fast. To increase your page speed, you can: enable compression, optimize images, minify CSS, JavaScript, and HTML, reduce redirects, leverage browser caching, use a content distribution network, etc.
2. Optimize Your Website for SEO
Did you know that search engines drive ten times more traffic to shopping sites than social media? SEO consists of tactics and strategies that will help you improve your rankings in search engines and allow more people to find your website. And, if done right, SEO can drive nearly 15% conversion rate!
Ensure that your keywords and content ideas resonate with your target audience. Think about what their challenges are and what phrases they would type into search engines to find a solution. Then, make these phrases a part of your keyword strategy. Once you’ve determined your keywords, start working on your content strategy. Distribute the selected keywords to your web pages, blog posts, campaigns, etc.
3. Start a Blog
Blogging is an excellent way to attract qualified traffic to your site and here’s why:
- Blogs have been cited as the 5th most trusted source for online information.
- Marketers who give blogging priority are 12 times more likely to achieve a positive ROI than those who don’t.
Every time you post a new article, you are adding extra content to your website and another page to get indexed by search engine bots. Google likes sites that get frequently updated with fresh content and awards them by ranking them higher. This, in turn, increases your chances to be found in search results and, because your keywords are tailored to your target audience, you will attract qualified traffic.
4. Organize Contests and Giveaways
Everyone likes free stuff. Contests and giveaways bring quite a traffic boost, both while the prizes are introduced and when the winners are announced. Loyal customers will be thrilled to join, but a lot of new traffic will be made on your website too. Let’s look at some stats:
- Contests and giveaways have a conversion rate of almost 35%, which is higher than other content types.
- More than 30% of contest participants are open to receiving information about the brand and its partners.
- Nearly 95% of the time users share the promotion immediately after they register.
While it is true that numbers tend to drop after the giveaway ends, a portion of the people entering your giveaway will likely stick around to see what you have to offer.
With a contest or a giveaway, you won’t only make the day of one lucky winner, but you will also get a chance to introduce your brand to a new audience of captivated people.
Not to mention, besides helping you attract traffic, contests and giveaways are a great way to boost customer loyalty, build a community, and build brand awareness.
5. Get on Social Media
You might already be aware that promoting your brand and content on social media is also an excellent way to attract traffic to your site. This is due to the fact that social networks are a place where sharing is strongly encouraged, so your content might have a much wider reach.
However, for someone who has no previous experience with social media marketing, it can all be too overwhelming. So, instead of insisting on being present on all social platforms, think about where your target audience spends their time. Once you figure this out, you’ll be able to choose a couple of platforms and focus your efforts there.
To make things easier, develop a social media calendar to help you plan and schedule your content. However, while promoting your business is important, don’t forget that social media is the best place to engage with your audience: answer people’s questions, participate in conversations, share helpful tips – in other words, show that you care!
In Conclusion
These 5 features are some of the most popular and most effective options, but there is still a lot more you can do to attract the people you want to your website. Whichever tactics you decide to go with, the goal is to create a convenient and pleasurable experience for your audience.
