Custom-branded clothing can take your business to the next level. A business with strong branding is a solid business. It’s impossible to expect a continuous expansion if you don’t have a clear brand. This is why it’s important that you dedicate time, money, and effort to marketing. This is why you are effectively sleeping on your brand if you’re actively marketing but you’re not making use of custom-branded clothing. This article will discuss custom-branded clothing and give insightful information on the following:
- different kinds of custom-branded clothing
- reasons why your business needs custom-branded clothing
We assure you that after reading this post, you’d fully understand how the easiest way to actively sabotage your business is to not use custom-branded clothing. And you very well know that self-sabotage should never be a thing. Read on, learn, and take action.
Different Kinds of Custom-branded Clothing
The following are clothing items that you can use for custom branding:
- T-shirts *most popular and common custom-branded clothing. Should be used wisely as you should look for the best place for a logo should you use one.
- Polo shirts
- Dress shirts
- Sweatshirts
- Jackets
- Outerwear
- Pants
- Shorts
- Baby Clothing
- Clothing accessories
- Baseball caps
- Trucker caps
- Performance caps
- Beanies
- Visors
- Aprons
- Uniforms
You can also custom-brand the following items that are usually made of cloth:
- Backpacks
- Drawstrings
- Duffle bags
- Cooler bags
- Laptop bags
- Tablet bags
- Luggage
- Tote bags *most popular cloth-made custom-branded item in the past years
6 Excellent Reasons Why Your Business Needs Custom-branded Clothing
So, why exactly do you need to use custom-brand clothing? Well, the following are the excellent reasons why:
1. Cost-effective Marketing
TV ad production can cost you around $2,000 – $50,000. That does not include broadcasting costs that can total $105,000 for a measly 30-second exposure. Such is quite expensive if compared to using custom-branded clothing. Custom-branded clothing can also cost you less than a thousand but it will give you unlimited exposure for years to come. This is because your branding will get to be exposed every single time that your custom-branded clothing is used. With custom-branded clothing, you’d get to make walking billboards out of individuals. Such a platform is unbeatable.
2. Brand Awareness
Brand awareness spells the difference between good branding and bad branding. You can do all the magic tricks when it comes to creating a brand but it will still fall short if you’re not going to work on brand awareness. Okay, you have a brand. But do people even know it? Working on brand awareness is essential and custom-branded clothing can effectively help you with it. As you have walking billboards for every individual that uses your custom-branded clothing, you can be sure that the level of your brand awareness increases not just by the day but by the minute. As people can wear your item on any given day and at any given occasion, your brand will reach places you never even imagined it would get introduced to.
3. Loyalty Building
One of the secrets of businesses that last long is customer loyalty. This is why you need to work on customer loyalty if you want to stay in business for long. One way to do this is by giving away custom-branded clothing to your staff and your clients. Such an act of gifting will create a warm relationship that will give rise to a long-lasting relationship between your brand and your clients and employees.
4. Competition Marketing
Custom-branded clothing can easily allow you to stand out from the crowd. It will allow you to effectively have an edge if compared to your competitors. You can do this by designing custom-branded clothing with premium quality. Through it, it will be very easy for your clients and future customers to attach more value to your brand. Through such a strategic move of using good design, you could easily send a message that your brand is all about excellence and fantastic customer experience.
5. Giveaways & Promotion
Custom-branded clothing will allow you to create continuous and unlimited buzz. Every chance of promotion and giveaway will give you the ripe opportunity to make your brand more known. The more known your brand is, the more familiar it will be to people. The more familiar it feels, the more people will trust it. You can easily create amplified buzz by giving away your premium custom-branded clothing on key marketing channels like Twitter, Facebook, LinkedIn, and Instagram. You can make people win it or randomly receive it. Such will create an exciting buzz and make other people want to have it. This will all the more be lethal if you’d have bespoke custom-branded items with premium quality and excellent design. Cool custom-branded clothing will make your brand highly desired.
6. Sense of Community
You need to build a sense of community if you want to last in the business. Your clients need to feel that they are one with you and they are an essential and important part of your growth and expansion. This is easily possible if you’d utilize custom-branded clothing. Your clients will feel one with you if you’d make it a point to give them yearly custom-branded giveaways or seasonal giveaways that will easily make them feel seen, heard, and wanted. They will feel that they are one with you and you will form a solid sense of community with loyal supporters.
