In today’s competitive property market, having an effective online marketing funnel is essential. GoHighLevel is a robust platform that allows you to design, launch, and manage sales funnels that attract leads, nurture them, and convert them into clients. This article will guide you through the process of creating high-converting funnels specifically tailored for your property business.
1. Understanding the Role of Funnels in the Property Business
A sales funnel maps out the journey that prospective clients take from discovering your services to engaging with your property offerings. In the property business, a well-designed funnel helps you:
- Drive Conversions: Guide prospects to schedule property viewings, consultations, or sign contracts.
- Capture Quality Leads: Attract potential buyers, sellers, or renters with compelling offers.
- Nurture Relationships: Provide valuable information and maintain contact through email and SMS sequences.
2. Setting Up Your GoHighLevel Account
Before you begin building your funnel, ensure your GoHighLevel account is set up correctly:
- Account Configuration: Complete your profile, add your business logo, and customize your dashboard.
- Integrations: Connect your email, SMS, and CRM tools to streamline communication and follow-ups.
- Templates: Explore the built-in templates available on GoHighLevel. While some templates cater to real estate, you may also customize them to suit your unique property offerings.
3. Planning Your Funnel Structure
Mapping out the funnel before building it in GoHighLevel is crucial and this is why many hire a Go High Level expert. Consider these key stages:
- Landing Page: Design a landing page that highlights your properties, using high-quality images and clear call-to-action (CTA) buttons.
- Lead Capture Form: Create a form that collects essential details such as name, email, and phone number. Offer a free resource—like a property market report or a guide to home buying—to incentivize submissions.
- Thank You Page: After the form submission, direct visitors to a thank you page. Include next steps such as scheduling a consultation or providing additional information.
- Email/SMS Follow-Up Sequence: Develop a sequence that educates leads about your property listings, market trends, and exclusive offers. Consistency in follow-ups builds trust and keeps your brand top of mind.
4. Building the Funnel in GoHighLevel
Step-by-Step Guide
1. Create a New Funnel:
- Log in to your GoHighLevel dashboard.
- Navigate to the funnel builder and click on “Create New Funnel.”
- Name your funnel (e.g., “Property Listings Lead Generation Funnel”).
2. Design Your Landing Page:
- Choose a customizable template and replace images and text with content specific to your property business.
- Highlight your value proposition—whether it’s luxury homes, affordable apartments, or investment opportunities.
- Add clear CTAs such as “View Properties” or “Schedule a Tour.”
3. Set Up the Lead Capture Form:
- Drag and drop the form element onto your page.
- Add the necessary fields, and consider adding a consent checkbox for communications.
- Integrate your form with your CRM to ensure leads are captured and tracked automatically.
4. Develop the Thank You and Follow-Up Pages:
- Create a thank you page with a personalized message and a clear next step.
- Set up automated follow-up sequences using GoHighLevel’s campaign features. For example, schedule emails that deliver property market insights and exclusive offers.
5. Test and Optimize:
- Before going live, test each step of your funnel. Ensure that all forms work correctly, the follow-up sequence is triggered, and CTAs lead to the correct pages.
- Use A/B testing to compare different versions of your landing page and messages, refining them based on engagement metrics.
Note: Some property businesses also use innovative packaging solutions like gaylord boxes to enhance their brand presentation at events or open houses.
5. Best Practices for High-Converting Property Funnels
- Visual Appeal: High-quality images and virtual tours can significantly improve engagement.
- Mobile Optimization: Ensure your funnel is mobile-friendly, as many potential clients will access it via smartphones.
- Clear Messaging: Use concise headlines and bullet points to convey benefits quickly.
- Social Proof: Incorporate testimonials, success stories, or case studies that highlight previous transactions.
- Retargeting: Use GoHighLevel’s retargeting features to re-engage visitors who didn’t convert on their first visit.
6. Measuring and Improving Performance
Once your funnel is live, track its performance with GoHighLevel’s analytics tools. Key metrics to monitor include:
- Conversion Rates: How many visitors are turning into leads?
- Bounce Rates: Are visitors leaving your landing page without interacting?
- Engagement Rates: How well are your follow-up emails and SMS messages performing?
Use this data to continuously optimize your funnel. Experiment with different headlines, images, and CTAs to find what resonates best with your target audience.
Conclusion
Creating a high-converting funnel for your property business using GoHighLevel involves careful planning, execution, and ongoing optimization. By understanding your audience, designing compelling pages, and leveraging automated follow-ups, you can create a system that consistently attracts and converts quality leads. Start building your funnel today and transform how you engage with potential property clients.
