Startup Marketing Practice Launched

Naperville, IL—July 29, 2014—A marketing services practice focused on the requirements of business and technology startups is now available from Modern Marketing Partners, a leading full-service, marketing agency based in the Chicago region. The practice will serve clients in such categories as software and information technology (IT), services, ecommerce, healthcare, private equity and investor groups, and more.

Marketing disciplines critical to startup success include competitive research, branding, strategy and planning, digital marketing (web, search, social, content), publicity, customer, talent and investor communications, publicity, and more.

Modern Marketing Partners (MMP) has extensive experience managing startups and technology brands including IconicShop.com, AfterMath Claim Science, Ecommerce Marketing Institute, Hot Potato Social Media, Healthcare Trends Institute, Construction Marketing Assoociation, Healthpoint Capital, and more. In addition, MMP has deep expertise in traditional technology categories including software and healthcare, working with such brands as Business Objects, Intacct, Evolution1, Nobel Biocare, Panasonic, and Omron Electronics.

“With high startup failure rates, effective and efficient marketing is mission critical,” explains Neil M. Brown, Chief Marketing Officer of Modern Marketing Partners. “MMP brings relevant skill sets and market expertise to the startup category to maximize success.”

For information on the Modern Marketing Partners Startup Marketing Practice, link here. To download a free guide, Startup Marketing Best Practices, link here. To request a no-obligation startup marketing consultation (qualified startups only), contact Amelia Salter at 630-868-5064.