The incredible thing about affiliate marketing is that you don’t need to create a product or service to make money. By promoting already existing goods, you can get a piece of the action. Companies are ready to pay individuals and businesses who raise awareness of their brands.
Unsurprisingly, a whole host of affiliate marketing programs have hit the market, making it tough to determine which is the best program for your needs. To eliminate any confusion you might have, it’s important to understand the types of programs and what to expect from them. Four of the most popular are outlined underneath. Happy hunting!
Tracking
Tracking affiliate marketing has several strings to its bow. Firstly, it’s ideal for beginners and people of all skill levels, since ad trackers are among the most useful and user-friendly tools available. Without keeping an eye on your payouts, you won’t know whether an affiliate product or service is a success. As soon as you download an ad tracker, you can create a partner network of your own.
Secondly, tracking software companies often utilize referral programs. After all, they want to raise as much awareness of their brand as possible. That means the right tool could help you earn extra money while pointing out the underperforming services.
Content
As the name suggests, this type of affiliate program is incorporated into written content, such as blog posts and web articles. An excellent example is review sites. By posting positive feedback, these sites stand to make money directly from the business itself or through commission-based sales.
HubSpot is a good place to begin your research because it’s a recognized brand. While its reach is felt in several areas, a specialty of the operator is copy examples that highlight what affiliate marketers can do to increase conversion rates and sales. You can expect a cookie life of 90 days and a 15% recurring rate for 12 months or 100% of the first month’s revenue.
Search
Whether it’s done organically or via a paid strategy, search affiliate marketing is when brands are found through search engines. Keywords and phrases, which are integral elements of search engine optimization, are used to highlight the pages that search engines believe to offer the most value.
Unless you are off the grid, you will know about Amazon and its Amazon Associates program. With around 12 million offers to choose from, there’s no shortage of options for marketers. Plus, the service seamlessly links with search engine results pages, since that’s how the company rose to fame in the first place. The cookie duration is only one day, but the commission rate is still high.
Social
We live in the age of social media influencers, so it makes sense that social affiliate marketing programs make it onto this list. Indeed, certain services are designed to work best when they are advertised on the likes of Twitter and Facebook. Instagram is probably the king of influencing.
ShareASale will help you get your social media content off the ground thanks to its range of creators. By registering, you get the opportunity to partner with your favorite people and brands. Plus, there’s a wealth of offers to pick from, around 6,000 of them, in fact!
Now that you know more about the types of affiliate marketing programs, which one sounds like the perfect match for you and your business?
