Content marketing has been the best go-to strategy to drive traffic, generate leads, and convert potential prospects into customers. Every now and then, you see millions of new content popping up on the internet, social media, and even in your email box.
But the world is evolving, and so is content marketing. People now want something better than just flowy lines of texts and blocks of strokes. And that’s where infographic marketing comes in.
With infographics, you don’t have to be worried about not engaging or exciting your readers enough. Moreover, infographics do much more than engaging.
Let’s quickly dive into what an infographic is, its benefits for your content strategy, and eight actionable ways to use infographics in content marketing.
What Are Infographics?
Infographics are visuals containing images, statistics or data represented through elements like pie and bar charts, a few or more texts, and other visual icons. And its purpose is to present complex information in simpler terms while making sure your audience easily understands the messages passed.
That’s not so much different from the purpose of every other content marketing strategy. But an infographic gives you a better head start, grows engagement, encourages sharing, and improves SEO by generating backlinks.
Not convinced? Check out these popular statistics:
- Blog content with Infographics have 30x chances of being read compared to articles without.
- Almost 65% of brands make use of infographics marketing.
- You can increase your website traffic by as much as 12% with infographics.
- People remember 65% of visual information.
So if your content strategy is already redundant and you need to spice things up or you want more results, incorporate infographics.
7 Ways To Use Infographics In Content Marketing
Integrating infographics with content marketing is one of the best approaches to drive up your marketing results, and here’s how you can do that.
1. Visualize Data and Statistics
Raw data and statistics are goldmines for content marketers, business owners, and creators aiming to step up their content game. When you add such original research results especially from locally conducted surveys to your content, you’re automatically building some credible and authoritative value for your brand.
The reason is because people love real facts right from its source, not regurgitated ones that have been copied from one website to the other. However, presentation also matters. Publishing your report data as strings of words and algebraic figures make no sense to your target audience.
That’s why using infographics is a better alternative. With a tinge of storytelling and zero fluffs, you can easily use procreate grass brushes and other design tools to visualize your research outcome with a collection of images, charts, illustrations, and many more.
The infographics you create can later be used on different channels including social media and your email campaigns to generate more engagement or whatever goals you have in mind.
2. Boost Emailing Efforts
Email marketing is one of the most lucrative marketing strategies with a ROI of $36 for every $1 spent according to Litmus. That’s a lot of returns especially if you are well-versed with the tips and tricks of running a successful email campaign.
However, an analysis conducted by Campaignmonitor showed that email open rate as of 2022 hovers merely around 21.5%. And one thing is sure, every 1% increase means more chances of converting your email subscribers to take an action such as purchasing your products or interacting with your content.
Increasing your email open rate goes beyond sending more emails or using emotionally powerful words in your subject lines. If you want to keep your subscribers always in anticipation of your emails, you need to ensure your previous email content was valuable and highly engaging.
It’s not that powerful subject lines are not helpful. It’s just that it will make your subscribers open your email the first time. But only good content will motivate them to open the future ones.
So if you’re the type that likes bombarding your email lists with awesome subject lines but substandard email body, you need to stop.
Instead, use infographics to convey your messages like Grammarly does.
Do you have a monthly usage report to send to your subscribers? Turn it into infographics and make it more interesting to read. Use procreate chain brush sets to design some realistic illustrations for your infographics and employ appealing colors to retain their attention.
3. Spice Up Blog Posts (+summarize)
There are several millions, perhaps billions of websites on the internet. And over 7 million blog content are published per day. Moreover, 77% of people read blog pieces regularly, with almost 61% of online shoppers having bought a product after reading a blog.
So if you’re looking for the best place online to achieve your marketing goals organically, that’s blogging. The only problem is, too many blog pieces go live every day with several hundreds of thousands posting similar content to yours every hour.
That makes it more difficult to cut through the noise and have your content rank unless you’re offering something more unique.
So how do you get your blog on the frontpage of search engines like Google?
It’s simple! Use infographics in your blog pieces. Most content on the internet lacks relevant visuals, and that point already puts your website above many others.
Moreso, quite a lot of website owners have the habit of using another website’s infographics instead of creating theirs. Now the reason could be because of a limited budget or maybe they feel it’s not necessary.
And that’s why you need to take advantage of their lapses.
Create your infographics from scratch or use existing templates and place your content inside. Publish it alongside your blog article. You can also publish an infographic as a standalone blog piece with little to no supporting textual content.
The end result of adding infographics in blog posts is that they boost engagement, increase dwell time, improve interactions, and reduce bounce rate. Visuals also have their way of spicing up every content piece.
4. Create Comparison Content
Comparison articles are useful middle-of-the-funnel content for convincing your leads during the consideration or decision-making stage. And for people at this stage of your marketing funnel, they want to hear you speak less while passing more valuable, compelling information.
So instead of creating blocks of textual content as usual, you should employ infographics. An infographics is more helpful for creating distinct and clear comparison between two products, services, brands, and even product features.
With an infographic, you can reveal succinct and concise details between two things, minor details that would otherwise be ignored if presented as just strings of words only. Take a look at the sample below:
Source: Venngage
5. Raise Brand Awareness
Brand awareness is crucial to every business. The more people know and can recognize your brand, the more you will be able to dominate the market. And one of the best ways to do that is by including your identity on your marketing content.
For every infographics you create, etch your brand name and logo on it. Anytime people share your infographics, their audience is also going to see your brand identity. According to Zippa, it takes five to seven impressions for people to remember and recognize your brand.
Let’s say Forbes used one of your infographics in their website content. Forbes has more than 84.4 million monthly visits. That’s an enormous opportunity for exposure since there’s a possibility hundreds of thousands of people will see your branded infographics on Forbes website.
6. Create Link Building Opportunities
One of the greatest rewards from creating unique infographics is backlinks. Quality backlinks to your website helps to increase your domain authority and ranking on SERPs. And the higher you rank on SERPs, the more traffic you get.
We created a quick scenario on getting your infographics featured on Forbes. Besides the millions of monthly traffic, this website also has a domain authority of 94 and a 1% spam score thus making it a dream backlink source for every content marketer.
Aside from Forbes, other relevant websites on the internet linking back to your infographics can boost your DA and rocket your pagerank on search engines.
7. Improve Sharing To Social Media
Social media is another huge source of indirect traffic for online businesses. As of 2023, there are about 4.9 billion active social media users with Facebook taking the largest share. Talk about an infinite pie.
Anytime you create valuable infographics addressing the pain points of your target audience, they are 3x more likely to share it with their friends and followers on social media. Now, this has nothing to do with your own follower’s base.
However, you have to ensure your infographics are shareable. Most content marketers make this mistake, thus making it impossible for readers to advocate by sharing your content. If the infographics is part of your blog post, then make sure the post can be shared. Provide links and sharing icons to different social media platforms like Quora, Facebook, and even Whatsapp.
Conclusion
Content marketing is a full-proof marketing strategy to get more leads and convert cold prospects into loyal customers. To achieve your results, however, you need to scale your content beyond the usual boring blocks of texts into visually appealing infographics.
Start with using infographics to visualize your research data and report into something readable. Then use these graphics to spice up your email, blog content, and comparison articles while ensuring they are shareable. Lastly, optimize each of your infographics for link building opportunities.
Author Bio
Ayomide Olabode is a professional B2B analyst and the senior SaaS content writer for Digital Gratified. He is so enthusiastic about digging out new market strategies that work. And aside from writing during the day, you can find him trading the forex chart at night.
