Micro-Vertical Marketing Guide
Micro-Vertical Marketing are activities that target and communicate with decision makers in niche or specialized market segments. Micro-Vertical Marketing has gained interest as competition grows in competitive and “considered purchase” categories that are typically high transaction values.
This Micro-Vertical Marketing Guide will start with a definition, followed by details on industry classifications. Next, objectives and some tips for identifying viable micro-verticals. Of course, effective marketing is the key to success, so best practices are delineated. Finally, a micro-vertical marketing case study will share a real life example, and relevant resources will provide additional insight.
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