Back in the days, the trucking companies used to run ads on TV or the radio to attract candidates. However, this was a lengthy process. Things have changed and digital technologies have evolved the recruitment process. Therefore, the trucking companies must follow the latest trends to source the top talents. This article shares the best strategies for leveraging technology and improving recruitment efforts.
Digital recruiting platforms
Networking sites, social media, and online job boards allow tracking companies to reach a wider pool of candidates. Some of the benefits they offer are cost efficiency, engagement, and wide reach. Searching for candidates through digital channels is a great way to get to you with a limited budget. They are a cost-efficient option that is better than the traditional channels.
Also, trucking companies can easily reach potential employees. They can schedule a video call and engage with them in real-time. In addition, the online platforms allow for a wider reach, so you can access the top talents beyond your geographic location.
Building a strong employer brand
Nowadays, it isn’t only about the job posting. Trucking companies should create a strong employer brand to attract talent. In most cases, a recruiter will do more than just reach out to candidates. They need to build the fleet’s reputation, which promises a lot to potential employees. Don’t forget that the candidates are looking for more than just a job that pays their bills. Instead, they want to join a company that provides a supportive culture.
Establishing a strong brand allows you to attract top talents in this industry, reduce turnover, and make it easy to recruit in the future.
Targeted lead generation
Did you know that data and analytics can help you narrow your search? With targeted lead generation, you can reach the candidates with specific skills that suit your job requirements. You can define the characteristics of the ideal candidate and reach out to a similar profile. This makes the process more efficient because you only focus on candidates more likely to succeed. In addition, this makes it easier to convert potential candidates into hires.
Applicant Tracking System (ATS)
An applicant tracking system uses the latest digital technology to sort the potential candidates. When you post a job listing, you might have hundreds of CVs from potential candidates. Going through all of them is time-consuming and challenging. The ATS system will scan through all those CVs and present you with the candidates that ideally fit your requirements. This provides a simplified process where the manual tasks are reduced. This means that your recruitment team will have more time to personally engage with potential hires and identify the best match. The ATS system is centralized, and your recruitment team can have full access to it. This makes communication and collaboration so much easier, ensuring everyone is on the same page when it comes to hiring someone. Another excellent advantage is the option to engage with the candidates. The system allows you to provide updates and keep them engaged. With data and reports available, you can assess whether your recruitment strategy is effective.
Final take
A digitalized approach improves your recruitment efforts and builds a strong employer brand. With targeted lead generation, applicant tracking system, and engaging with the candidates, companies can create a skilled team that signs with their business goals.
