Healthcare Technology Practice Launched

Naperville, IL—April 23, 2014—Modern Marketing Partners, a leading full-service, business-to-business marketing agency based in the Chicago region, has launched a healthcare technology marketing practice to serve clients in categories such as healthcare software, healthcare information technology, electronic and capital equipment, medical devices, and more.

Modern Marketing Partners (MMP) has extensive experience managing national and global healthcare technology brands including Nobel Biocare, Concentra Preferred Systems, Panoramic Imaging, AfterMath Claim Science, Amcor Flexibles (pharma division), Eaglesoft (clinical software), Healthpoint Capital, and more.

Recently, MMP implemented a comprehensive digital marketing program for WEX Health, the leading employee healthcare benefits software provider. The program includes blogging and content marketing, publicity, events, search engine optimization, social media marketing, and more. In 2013, MMP developed and launched the Healthcare Trends Institute, an educational platform for healthcare benefits stakeholders to access the most up-to-date and accurate industry news.

View our WEX Health case study here.

“Healthcare technology is changing rapidly, and requires very specialized marketing to maximize success,” explains Neil M. Brown, Chief Marketing Officer of Modern Marketing Partners. “Modern Marketing Partners is committed to the category and seeks to develop our practice with forward-thinking brands.”