by Lindsay Brown | May 6, 2024 | Analytics, Google
The landscape of analytics is continuously evolving. Due to this, digital analysts are facing a critical moment with the switch from Universal Analytics to Google Analytics 4 (GA4). Professionals hoping to maintain their competitiveness in a data-driven...
by Lindsay Brown | May 6, 2024 | Ecommerce
Live-streaming commerce in the United States recorded an estimated $50 billion in revenue in 2023. As it gains global popularity, forecasts project that the sales will increase to $68 billion by 2026. This type of e-commerce marketing provides the following benefits...
by Lindsay Brown | May 2, 2024 | Advertising
The long-standing foundation of digital advertising that is paid search keeps changing and provides new ways for companies to successfully contact their target market. But in this field, certain tactics are overlooked. In 2024, some disregarded strategies might hold...
by Lindsay Brown | Apr 26, 2024 | Event Marketing
B2B brands can earn significant revenue from hybrid experiences by investing in improved customer experiences. Companies with $1 billion annual revenue can expect to earn an average additional $700 million within three years of investing in this area. Success...
by Lindsay Brown | Apr 23, 2024 | Marketing Strategies, Marketing Tactics
Within philanthropy and non-profit organizations, donor engagement strategies play a pivotal role in maintaining sustained support and impactful action. Donors are at the core of any charitable venture, providing essential funding resources that allow organizations to...
