by Lindsay Brown | Dec 13, 2023 | Marketing Planning, Marketing Strategies
The words “empathy,” and marketing aren’t necessarily naturally associated. Marketing is about numbers and statistics—not gooey emotions. But while appealing to consumers is always done with a bottom line in mind, it’s nevertheless an extension of a much more...
by Lindsay Brown | Dec 12, 2023 | Branding, Business Development
From Humble Home Kitchen Startup to Industry Disruptor What began as two vegetarians yearning for quick frozen meals free of mystery ingredients has blossomed into a purpose-driven enterprise catalyzing positive change across the entire food system. Founded in 1987...
by Lindsay Brown | Dec 11, 2023 | Association Marketing, Membership Marketing
The key to association membership growth is looking at the members you already have. This is for two reasons. The first: keeping them happy is the key to retention. It’s a lot easier to grow when your current memberships aren’t deflating. Second: by paying...
by Lindsay Brown | Nov 28, 2023 | Ecommerce, Holiday Marketing
Picture this: as the calendar pages flip closer to the end-of-year festivities, a whopping 30% increase in online shopping sends waves of opportunity to e-commerce platforms. This isn’t just any time of the year—it’s the holiday season, a golden window for...
by Lindsay Brown | Nov 21, 2023 | Information Technology Marketing, Technology Marketing
Welcome to the world of CISSP examination preparation for aspirant information security professionals! Pursuing the Certified Information Systems Security Professional (CISSP) certification is admirable, and success depends on equipping oneself with the necessary...
