by Lindsay Brown | Sep 12, 2023 | Video Marketing
Video dominates engagement on social media despite being underutilized. Between 5 and 11 percent of social media content is video. Yet, more than half of users (51 percent) are likely to share videos over other types of content. Most marketers (84 percent) agree that...
by Lindsay Brown | Sep 12, 2023 | Business Networking
The most crucial resource for expanding a firm is networking. However, it is the cheapest and most effective marketing approach for growing your business. Moreover, business networking involves relationships with future consumers and people who may recommend your firm...
by Lindsay Brown | Sep 12, 2023 | Lead Generation
Why Your Small Business Needs a Strong Lead Generation Strategy Hey there, savvy business owner! So, you’ve got your website up and running, your products or services are top-notch, and you’re all geared up to take the entrepreneurial world by storm....
by Lindsay Brown | Sep 6, 2023 | Technology Marketing
Businesses are beginning to employ artificial intelligence to better understand how customers behave in the era of data-driven decision-making. The use of AI for consumer insights and feedback analysis has become a powerful instrument that is transforming how...
by Lindsay Brown | Aug 29, 2023 | Data-Driven Marketing, Marketing Strategies, Social Media
As the internet continues to play an increasingly significant and important role in our lives, marketing tactics are evolving to keep up with this change. Particularly, taking advantage of consumer-related data has become easier as a result of this increased...