by Lindsay Brown | Jun 14, 2023 | Search Engine Optimization (SEO)
Technically, a backlink is any link received by a web node from another web node. In Google terms, backlinks are viewed as a voting mechanism by search engines. Although other ranking factors (content, speed, user experience, etc.) have increased in importance,...
by Lindsay Brown | Jun 12, 2023 | Marketing and Finance
In science, “synergy” refers to the way two or more elements combine for greater results than they could achieve on their own. And in business, the same can be true in the C-suite, where collaboration between leaders yields greater efficiency and better...
by Lindsay Brown | Jun 12, 2023 | Business Development
You’ve picked a great location, decked out the décor, sorted out your products and services and even snagged a great domain name for your e-commerce site. Everything’s ready to go and you’re finally open for business. There’s just one problem. Where are the clients?...
by Lindsay Brown | May 30, 2023 | Career
If you’re in a hurry to get your marketing career started, you might wonder if the time it takes to get a marketing degree is right for you. A marketing degree will teach you all about getting people interested in a service or product and open you to new exciting...
by Lindsay Brown | May 26, 2023 | Analytics, Google
On July 1, 2023, standard Universal Analytics (UA) properties will no longer process data. You’ll be able to see your UA reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 (GA4) properties. With this change,...
