by Lindsay Brown | May 9, 2023 | Advertising, PPC Advertising
Businesses benefit from digital marketing because it promotes their products and services to a wider audience than traditional forms of advertising. Before online advertising became mainstream, the customer base of most businesses was limited to their locality....
by Lindsay Brown | May 9, 2023 | Law Firm Websites, Search Engine Optimization (SEO)
Search engine optimization (SEO) is a digital marketing process used to increase the ranking of websites and boost their visibility on search engine result pages. All businesses can benefit from this exposure, including law firms. The legal industry is highly...
by Lindsay Brown | May 5, 2023 | B2B Marketing
The landscape of B2B sales and marketing is undergoing a significant transformation. Traditional tactics, once considered the backbone of B2B outreach, gradually lose their effectiveness, leaving businesses in search of innovative methods to attract leads, engage with...
by Lindsay Brown | May 3, 2023 | Marketing Strategies
While authors may oftentimes view themselves as artists, when it comes to being an independent author operating outside of the publishing industry, it’s more accurate to look at oneself as a business. And, as is the case with most businesses, marketing plays a key...
by Lindsay Brown | May 3, 2023 | Customer Experience
Business analytics have come a long way in the last decade. Now that there are easy-to-use software solutions that don’t require a huge investment, businesses of all sizes can use analytics to reach a variety of goals. Analytics might have a questionable reputation...
