by Lindsay Brown | Sep 27, 2022 | Technology Marketing
Now more than ever, the world is interconnected thanks to technology. This has been made possible primarily because of the Internet of Things (IoT). The Internet of Things (IoT) makes it possible for different digital devices to communicate with one another. IoT...
by Lindsay Brown | Sep 22, 2022 | Customer Experience
Many businesses today focus on delivering quality rather than just making a sale. It is obvious, as building meaningful relationships with your customers is the key to beating off stiff competition. The early stage of fostering a connection with your users is customer...
by Lindsay Brown | Sep 19, 2022 | Business Development, Lead Generation, Software, Software Marketing
Lead conversion rates in the business software industry is a topic of high interest to software publishers and software channel partners alike. That said, little information exists publicly on this very specialized subject. To be sure, lead conversion rates vary for...
by Lindsay Brown | Sep 15, 2022 | Customer Experience, Marketing Strategies
Many sports organizations have increased the time and money allocated towards marketing their services. Game promotions are believed to increase attendance in baseball leagues. As the size and popularity of national and international sports grow, so is the field of...
by Lindsay Brown | Sep 13, 2022 | Marketing Best Practices, Marketing Strategies
You cannot escape spreadsheets when in marketing. Regardless of what you are working on, clients’ retention, small business marketing improvement, revenue calculation, or budget planning, it is always necessary to have it all tracked, measured, and summarized....
