Marketing Next Practices Blog
Why Account-Based Marketing Is the Future of B2B Sales and Marketing
The landscape of B2B sales and marketing is undergoing a significant transformation. Traditional tactics, once considered the backbone of B2B outreach, gradually lose their effectiveness, leaving businesses in search of innovative methods to attract leads, engage with...
Effective Marketing Strategies for Independent Authors
While authors may oftentimes view themselves as artists, when it comes to being an independent author operating outside of the publishing industry, it’s more accurate to look at oneself as a business. And, as is the case with most businesses, marketing plays a key...
How Business Analytics Create Personalized Customer Experiences
Business analytics have come a long way in the last decade. Now that there are easy-to-use software solutions that don’t require a huge investment, businesses of all sizes can use analytics to reach a variety of goals. Analytics might have a questionable reputation...
Top, Middle, and Bottom of Funnel Marketing Strategies
Marketing funnels are an essential component of any successful marketing campaign. A marketing funnel is a series of steps that a potential customer goes through before making a purchase decision. Understanding the different stages of the funnel is critical in...
5 Ways A Marketing Certification Can Enable Business Owners To Grow Their Business
Marketing is a crucial factor in the success of any business. Still, not all business owners have the necessary skills to develop effective marketing strategies. This is where a marketing certification comes in handy. Enrolling in a marketing certification program...
How to Initiate a Sales Approach with a Bottom-Up Method?
You know when they say, "If you want to go fast, go alone. If you want to go far, go together." The same goes for sales. It's time to ditch the traditional top-down approach and embrace a bottom-up method emphasizing collaboration and relationship building. In this...
Understanding The Basics Of Content Marketing: Creating Valuable Content For Your Audience
Content marketing has become an essential strategy for businesses looking to build brand awareness, generate leads, and grow their customer base. In an era where the average consumer is inundated with advertisements and promotional content, it's critical to stand out...
How To Get A Bigger Reach On Social Media
In the unlikely event that you haven’t noticed, there are quite a few businesses operating online these days. Indeed, it’s become imperative for companies of all types to establish and maintain internet presences: those that don’t appear online might as well not exist...
How to Grow a Facebook Business Page for My Brand
Today social media is where you go to make anything go viral. Therefore, to grow your brand, this powerful tool is ideal for growing an audience towards your business. With so many platforms, Facebook commands the bigger share of users with over 2 billion global...
Four Effective Tips for Businesses to Generate More Leads
There are millions of businesses in this world. Each business has its own goals and origin stories, making them unique. However, there are a few common goals that every business shares. Lead generation is at the top among these wishes. Every business understands how...
How Web Development Enhances Your Personalized Marketing Strategy
A website is vital for businesses today. If you're an entrepreneur, you're more likely to become successful when you have a business website that captures the attention of internet users. There are several factors that your website must have to make visitors stay...
How Academic Studies and Writing Facilitate Research in Modern Business
Academic studies and writing are an invaluable tool for research in modern business, especially when it comes to digital marketing. Research is essential in today’s rapidly changing world, and academic studies and writing can provide a comprehensive understanding of...
How To Boost Your Marketing With These 7 Tech Strategies
Like in other sectors today, the marketing field experience constant technological developments. The common marketing technologies are voice search, social media platforms, and email marketing tools. Another technology is artificial intelligence–powered chatbot. It...
What’s Your Marketing Budget and How Much of a Loan Should Go to It?
The Small Business Administration (SBA) in the United States (U.S.) mentioned that the average marketing spending of businesses in 2018 was nearly 8% of their revenue. SBA is an independent agency in the U.S. that aims to support small businesses and entrepreneurs....
5 Ways to Incorporate Diversity and Inclusion in Your Marketing Strategies
Over the last several decades, the world has evolved and progressed in marked ways. Particularly, the world has become more diverse, accepting, and welcoming to people from all walks of life. However, though significant advancements in attitudes and practices have...
Closing the Deal Through Video Calls: Best Practices for Marketing Pitches
While closing deals through video calls was a rare practice over the last several decades, today, as work-from-home jobs have become more common, it’s become a normalized part of our evolving world. One field that this is particularly true for is marketing, with...
Van Leasing: The Smart Choice for Small Business Owners and Entrepreneurs
As an entrepreneur or small business owner, one of your main priorities will be keeping your expenses as low as you possibly can. Depending on your business, you might need to handle the transportation of goods or materials. In this situation, the question of leasing...
The Impact of VPS Hosting on Your Website’s SEO
If you are looking to enhance your online business presence, then investing in VPS hosting is a must. The VPS market is predicted to reach an astonishing $8.3 billion by 2026 and for a good reason. We will explain how it can help with SEO and why it holds such strong...
How to Market Your Subscription Business
Marketing is a big part of any business. It increases your brand awareness, engages your target audience, and crucially helps them make a buying decision, which is why you need a strong marketing strategy. But what about subscription businesses? When it comes to...
How to Land a Digital Marketing Job
Digital marketing became mainstream over the past decade, and many companies have embraced it. This has created a demand for experienced digital marketers worldwide that job hunters cannot fill because of the current skill gap in the marketplace. The low supply of...
