Marketing Next Practices Blog
What is New in Google Analytics 4?
On July 1, 2023, standard Universal Analytics (UA) properties will no longer process data. You'll be able to see your UA reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 (GA4) properties. With this change, comes...
The Role of Digital Marketing in Business Continuity Planning
Digital marketing has revolutionized the way businesses operate and communicate with their customers. The rapid advancement of technology has made it essential for companies to stay ahead of the curve and embrace new advertising strategies to ensure their success in...
Leveraging Webflow’s SEO Capabilities for Better Search Rankings
Webflow is all about keeping no-code website-building solutions at the user's fingertips, giving non-techies the confidence to build and manage different kinds of websites. It's an open secret that Webflow experts leverage with great success. But an even more...
Unique Marketing Strategies for Your Small Business
As a small business owner, you have to set your goals and budget before deciding on your business. You need some ironclad business plans that include all your financial expenses and a marketing plan. If you own a small business, you might know the challenges of...
Social Listening: Leveraging Customer Insights For Effective Marketing
In the rapidly evolving landscape of digital marketing, staying ahead of the competition requires more than just a strong online presence. To truly connect with your target audience and deliver impactful marketing campaigns, it is crucial to understand their needs,...
Five Local SEO Ranking Factors That You Must Know
When it comes to growing your business online, most businesses have started to recognize the advantages of local SEO ranking. The reason is local search has become one of the integral parts of digital marketing over the years. But how can you make your local SEO...
How to Create a Multichannel Marketing Strategy that Works
Multichannel marketing is a brand’s ability to connect, convert, and service its customers and leads across these channels. It gives the customer absolute freedom in interacting with the brand. I can buy from the brand’s physical store, request a return on Facebook,...
Maximizing Your Website’s Online Traffic: Exploring Various Types and Strategies
In today’s digitally focused world, increasing website traffic can play a monumental role in helping businesses thrive. Given the importance of getting more people to your website, it’s vital to stay aware of powerful strategies to drive traffic. Unfortunately, if you...
Simple Tips for Fine-Tuning Your Digital Marketing Strategies
When it comes to marketing, tried and true techniques are usually the safest bets to incorporate into your strategies. Chances are, you’re probably already familiar with most of them. However, there are some less-obvious tips that you can take advantage of to make...
5 Steps to Launching a Successful B2B Referral Program
Referral marketing is becoming increasingly popular among B2B companies. In the digital age, referrals are more important than ever for businesses of all sizes. They provide an effective way to reach potential customers and build relationships with them. Referrals can...
6 Tips for Successfully Converting Your B2B Leads into Sales
As is the case with any other company, business-to-business (B2B) companies also prioritize lead generation. After all, without lead generation, it’s not possible to bring in new clients and business, thereby restricting the company’s growth. However, just bringing in...
Scaling a Business With Search Engine Marketing
Businesses benefit from digital marketing because it promotes their products and services to a wider audience than traditional forms of advertising. Before online advertising became mainstream, the customer base of most businesses was limited to their locality....
Why Law Firms Need SEO
Search engine optimization (SEO) is a digital marketing process used to increase the ranking of websites and boost their visibility on search engine result pages. All businesses can benefit from this exposure, including law firms. The legal industry is highly...
Why Account-Based Marketing Is the Future of B2B Sales and Marketing
The landscape of B2B sales and marketing is undergoing a significant transformation. Traditional tactics, once considered the backbone of B2B outreach, gradually lose their effectiveness, leaving businesses in search of innovative methods to attract leads, engage with...
Effective Marketing Strategies for Independent Authors
While authors may oftentimes view themselves as artists, when it comes to being an independent author operating outside of the publishing industry, it’s more accurate to look at oneself as a business. And, as is the case with most businesses, marketing plays a key...
How Business Analytics Create Personalized Customer Experiences
Business analytics have come a long way in the last decade. Now that there are easy-to-use software solutions that don’t require a huge investment, businesses of all sizes can use analytics to reach a variety of goals. Analytics might have a questionable reputation...
Top, Middle, and Bottom of Funnel Marketing Strategies
Marketing funnels are an essential component of any successful marketing campaign. A marketing funnel is a series of steps that a potential customer goes through before making a purchase decision. Understanding the different stages of the funnel is critical in...
5 Ways A Marketing Certification Can Enable Business Owners To Grow Their Business
Marketing is a crucial factor in the success of any business. Still, not all business owners have the necessary skills to develop effective marketing strategies. This is where a marketing certification comes in handy. Enrolling in a marketing certification program...
How to Initiate a Sales Approach with a Bottom-Up Method?
You know when they say, "If you want to go fast, go alone. If you want to go far, go together." The same goes for sales. It's time to ditch the traditional top-down approach and embrace a bottom-up method emphasizing collaboration and relationship building. In this...
Understanding The Basics Of Content Marketing: Creating Valuable Content For Your Audience
Content marketing has become an essential strategy for businesses looking to build brand awareness, generate leads, and grow their customer base. In an era where the average consumer is inundated with advertisements and promotional content, it's critical to stand out...
