Marketing Next Practices Blog
Essential iPhone Tools: 8 Things You Can’t Live Without
Today, our smartphones have become extensions of ourselves. That’s why, if we have the right tools and accessories, we can drastically improve our daily experience. Hence the market is flooded with so many options, from protective gear to software applications. The...
5 Tips for Enhancing Association Recruitment
Associations are always looking to increase their membership numbers. Over the past several years many associations have reported it has become harder and harder to attract and retain new members. Advancements in technology have made it easier for people to stay...
Examining the Parallel Growth of Digital Marketing and Cybersecurity Threats
Economies are much more than just the brick-and-mortar stores of the past. So many aspects of modern business practice are filtered, outsourced, and managed by digital technologies nowadays. As a result, different departments and tasks get rolled together into an...
5 Serious Things To Consider When Choosing A Programmatic Ad Platform
Over the years, advertising has become the go-to strategy for brands that are looking to sell their products or services to their target audience without having to beat around the bush. With advertising, businesses can reach their target audience without wasting time,...
Modern Marketing Partners Launches an Association Marketing Practice
As of Monday, November 19, Modern Marketing Partners announces its new Association Marketing Practice. which includes marketing services for professional and non-profit associations on a subscription fee basis. The Association Marketing packages will include Member...
Tips to Better Market Healthcare Job Opportunities to Help Reduce the Nurse Shortage
Nursing has been in a state of crisis for several years now. While the problem isn’t as bad as it was during the height of COVID, many hospitals all over the country are quietly suffering through staffing shortages that make it difficult for them to meet their...
Ethically Utilizing Empathy as a Key to Successful Marketing Campaigns
The words “empathy,” and marketing aren’t necessarily naturally associated. Marketing is about numbers and statistics—not gooey emotions. But while appealing to consumers is always done with a bottom line in mind, it’s nevertheless an extension of a much more...
Amy’s Kitchen Leads Evolution of Mindful Fast Food
From Humble Home Kitchen Startup to Industry Disruptor What began as two vegetarians yearning for quick frozen meals free of mystery ingredients has blossomed into a purpose-driven enterprise catalyzing positive change across the entire food system. Founded in 1987...
How Association Members Can Boost Membership
The key to association membership growth is looking at the members you already have. This is for two reasons. The first: keeping them happy is the key to retention. It's a lot easier to grow when your current memberships aren't deflating. Second: by paying careful...
Holiday Marketing for E-Commerce: Planning and Executing Successful Seasonal Campaigns
Picture this: as the calendar pages flip closer to the end-of-year festivities, a whopping 30% increase in online shopping sends waves of opportunity to e-commerce platforms. This isn't just any time of the year—it's the holiday season, a golden window for businesses...
Top Resources and Books for CISSP Exam Preparation
Welcome to the world of CISSP examination preparation for aspirant information security professionals! Pursuing the Certified Information Systems Security Professional (CISSP) certification is admirable, and success depends on equipping oneself with the necessary...
The Best Graduate Degrees for Advancing the Careers of Marketing Experts
College graduation comes with an enormous sense of relief—rivaled only by the eventual acquirement of your career. You probably don’t have any interest in renting textbooks and sitting through more lectures. However, as a marketing professional, you should also have a...
Leveraging Online Marketing Platforms to Connect Rural Areas with Healthcare Solutions
While there are currently a variety of problems plaguing the American healthcare system, one significant challenge that doesn’t get the attention it deserves is the rural healthcare crisis. Put simply, scores of rural residents across the country don’t have the access...
The Ever-Evolving Landscape of SEO: Key Trends to Watch in 2024
SEO improves a website’s rankings on search engines and drives more organic traffic. That much is always true. Another thing that is always true is that SEO never stays stagnant. Consistency in keeping up with what’s happening throughout the industry is a key factor...
Why Quality is Key for Effective and Impactful Content Marketing Campaigns
Experienced marketing professionals are likely to tell their clients that there's more to an effective marketing campaign than simply creating ads and posting them to the most popular social media platforms. Content that's poorly designed, difficult to understand and...
How SMM Panels Can Supercharge Your Social Media Marketing Strategy
In the fast-paced realm of digital marketing, social media has emerged as the battleground where brands vie for attention, engagement, and ultimately, customer loyalty. However, standing out amid the cacophony of viral videos, trending hashtags, and influencer...
Building a Knowledge Base: The Foundation of B2B Customer Education
In the competitive business world, B2B companies recognize the significance of customer education. It is vital to ensure customers make the most of their products and services, fostering satisfaction and loyalty. An essential component of B2B customer education is...
Social Media Marketing Tactics for Professional Businesses in Brisbane
In today's digital age, social media has become an indispensable tool for professional businesses in Brisbane to reach and capture their target audience. With a dynamic and tech-savvy population, harnessing the power of social media is crucial for building brand...
Understanding SEO vs. Local SEO: What’s the Real Difference?
In today's digital age, businesses in places like Miami understand the importance of establishing a strong online presence. One of the most effective ways to achieve this is through Search Engine Optimization (SEO). For businesses in that region looking to make a...
Unlocking the Potential of Customer Insights for Business Growth
Customer insights, derived from data and feedback, have become invaluable assets for companies aiming to drive growth. These insights can influence everything from financing decisions to marketing strategies, ultimately leading to enhanced customer satisfaction and...
