Marketing Next Practices Blog
6 Ways Copywriting Can Supercharge Your Marketing Efforts
If content is king, copywriting might as well be the road towards the throne. With copywriting, you’re able to create compelling copies—articles, whitepapers, ads, video scripts, e-mails, newsletters—that hook potential users. It boosts your marketing efforts by...
A Remote Working Toolkit Guide for SEO Marketers
Marketing has experienced rapid growth in the past decade. The Internet has made marketing a diverse field of talents and specializations that more and more people are eager to join every year. And with COVID, SEO marketers are being forced to work remotely. The good...
5 Ways To Measure Digital Marketing Success
Digital marketing is a very important tool in gaining customers and sales. It can bring traffic to your site, build your business's social media following, and convert potential customers into sales. It's clear that it's crucial for any business working online to use...
A Guide to Creating a Brand Identity in an Evolving World
Brand identities are often created and marketed according to public perception. As a result, such a concept is constantly evolving. This is especially true for the current social climate that is transforming at a rapid rate. While there is no denying that building...
What to Look For In A Gaming Laptop
PC gaming is widely considered to be the surest way of accessing games at their highest quality. In comparison to games consoles, gaming PCs can be easily upgraded to keep up with the processing requirements of modern releases. In recent years, gaming desktops have...
4 Reasons You Need to Hire a Business Coach Right Now
When you think of the word “coach”, you probably think about someone whose job it is to teach, inspire, lead, and motivate. Coaches play a huge role in athletics, but that’s not the only place they can be found. If you’ve never heard of a business coach before, now is...
Business Improvements To Consider In 2021
Business owners should always be looking for ways to improve their business, but how you go about doing this is not always obvious. This is particularly true in 2021, which is a tricky year for businesses to navigate with the pandemic hopefully coming to an end and...
New Google SEO Algorithm
Have you heard of the new Google SEO algorithm, rolling out in June 2021? The Google Page Experience ranking factor aims to prioritize websites that provide a good user experience to visitors, as measured through five (5) key signals. The 5 Signals 1. Core Web Vitals...
Mission Statement – A Critical Part of Ecommerce Strategy
If we think back to Jerry Maguire, there is one scene that particularly stands out (no, not Rod Tidwell yelling “show me the money” over the phone). In fact, it’s the catalyst of the entire movie – Jerry Maguire typing out what is to be his mission statement, “The...
A Small Business’ Guide To Today’s Internet Marketing
When it comes to internet marketing, getting started may seem like an overwhelming process, especially for a small business. Internet marketing appears to be evolving constantly. It’s a vast industry that has lots of competition. If you’re new to internet marketing...
How to Make a Career Change into Marketing
If you’ve always been interested in marketing but weren’t sure you should change careers at this point in your life, there's never been a better time. With the shift to remote working as the new normal going forward, and businesses needing help getting back on track...
How & Why to Structure Content Like an Inverted Pyramid
Content marketing is an incredibly lucrative digital marketing tactic, but it requires forethought and planning in order to be successful. From content promotion tactics to the best way to structure your content, there are numerous avenues you can take to ensure...
COVID and Co-Workers: Top 5 Gift Ideas for Your Favorite Remote Colleague
The onset of the COVID-19 pandemic has changed our day-to-day lives in unprecedented ways. Many companies have adopted remote work for their employees as they prioritize health and safety. Let’s face it: working from home can be quite a challenge, especially if you’re...
What Companies are Doing to Look After Employee Mental Health
Mental health in the workplace is becoming a topic that is constantly increasing in importance. Employers are beginning to realize that employee mental health is just as important as their physical health, and that mental health problems are not often something that...
6 Benefits Of Customer Journey Mapping
Businesses at one point in their cycle will turn their focus on customer experience. Buyers form an important part of a business cycle, and while the production process might be great, it's the clients that will be the final determinant of how fast your products sell....
Foolproof Tricks To Help You Build Your Brand Identity And Cultivate Awareness
As a business, brand awareness is critical to influencing customer purchasing decisions. In a past report by the Content Marketing Institute, 77 percent of marketing leaders agreed that a strong brand is paramount to their growth plans. In fact, 89 percent of...
Marketing Trends You Should Adopt For Your Business This 2021
Marketing has seen tremendous changes in the past few years. The usual marketing tools like billboards and TV ads are still present, of course, but there’s so much more focus on the internet and technology in marketing now. Even the usual billboards and TV ads have...
Top 5 Ways To Boost Your Podcast
This boom in the podcast industry has been considered a gift and a curse. According to Edison Research, the numbers look good, and the audience is around 90 million Americans this year. Approximately, there were about 57 million podcast listeners in 2018. That's 32...
3 Reasons Why Your Business Needs Outdoor Banners
These days when people think about how to advertise and promote their businesses, they will automatically start researching different digital marketing strategies. A great website, engaging social media, and perfectly optimized online content are all well and good,...
Top Ways to Successfully Use Stock Photography on Your Website
Stock photography is a handy tool that can save you time searching or creating images and videos for your digital platforms — be it your corporate website, blog, or accounts in social networks. When there is no money and time to create visual assets on their own,...
