Marketing Next Practices Blog
How & Why to Structure Content Like an Inverted Pyramid
Content marketing is an incredibly lucrative digital marketing tactic, but it requires forethought and planning in order to be successful. From content promotion tactics to the best way to structure your content, there are numerous avenues you can take to ensure...
COVID and Co-Workers: Top 5 Gift Ideas for Your Favorite Remote Colleague
The onset of the COVID-19 pandemic has changed our day-to-day lives in unprecedented ways. Many companies have adopted remote work for their employees as they prioritize health and safety. Let’s face it: working from home can be quite a challenge, especially if you’re...
What Companies are Doing to Look After Employee Mental Health
Mental health in the workplace is becoming a topic that is constantly increasing in importance. Employers are beginning to realize that employee mental health is just as important as their physical health, and that mental health problems are not often something that...
6 Benefits Of Customer Journey Mapping
Businesses at one point in their cycle will turn their focus on customer experience. Buyers form an important part of a business cycle, and while the production process might be great, it's the clients that will be the final determinant of how fast your products sell....
Foolproof Tricks To Help You Build Your Brand Identity And Cultivate Awareness
As a business, brand awareness is critical to influencing customer purchasing decisions. In a past report by the Content Marketing Institute, 77 percent of marketing leaders agreed that a strong brand is paramount to their growth plans. In fact, 89 percent of...
Marketing Trends You Should Adopt For Your Business This 2021
Marketing has seen tremendous changes in the past few years. The usual marketing tools like billboards and TV ads are still present, of course, but there’s so much more focus on the internet and technology in marketing now. Even the usual billboards and TV ads have...
Top 5 Ways To Boost Your Podcast
This boom in the podcast industry has been considered a gift and a curse. According to Edison Research, the numbers look good, and the audience is around 90 million Americans this year. Approximately, there were about 57 million podcast listeners in 2018. That's 32...
3 Reasons Why Your Business Needs Outdoor Banners
These days when people think about how to advertise and promote their businesses, they will automatically start researching different digital marketing strategies. A great website, engaging social media, and perfectly optimized online content are all well and good,...
Top Ways to Successfully Use Stock Photography on Your Website
Stock photography is a handy tool that can save you time searching or creating images and videos for your digital platforms — be it your corporate website, blog, or accounts in social networks. When there is no money and time to create visual assets on their own,...
9 Things You Need to Know About Investment Banking
Investment banking is not a new career position. While it was one of the main corporate posts for two decades, the financial crisis in the late 2000s has made it recovering ever since. Although the market of corporate and enterprises’ financial development and meeting...
5 Essential Strategies for Increasing Employee Retention in 2021
87% of HR leaders consider improving employee retention a top priority. But despite that, employee retention hit an all-time low in March of 2020. The disconnect between these two statistics shows that even though companies understand that employee retention is...
4 Social Media Marketing Strategies for Attracting and Gaining New Customers
Since its early days, marketing has gone through various transformations and one of its latest transformations came due to technological advancement. People use computers and smartphones on a daily basis for multiple reasons, one of which is to be on social media....
5 Tips For Finding A PR Agency
When asked, people are usually more readily able to define social media marketing than public relations (PR). So, could we say social media is gearing up to overtake and replace traditional media? The answer to that is no. Even though the two share some functions,...
8 Things Every Website Owner Should Know
If you own a website, it can be difficult to know how to get it off the ground. Your website is important, especially if you are using it as a platform for your business. You need to walk before you can run as there is a lot of information that website owners need to...
3 Reasons Why a Clear Business Strategy Matters in Marketing
We know how important it is to set clear objectives when planning a marketing campaign. With a clear set of objectives in mind, the rest of the marketing activities can be planned accordingly. Objectives also help keep different marketing activities – and the use of...
Amazing Tips That Will Bring More Attention To Your Website
Do you know that marketers who prioritize blogging are 13 times more likely to see a positive ROI? But the problem is; if people don't visit your blog how do you generate more traffic and sales. Let's say you were to write a well researched and very high-quality...
Doofinder: A Site Search Engine With Artificial-Intelligence Technology
Artificial intelligence technology offers unlimited opportunities for online trade. Its tools can be very helpful for making purchasing decisions and have been gaining ground in the last few years. As such, more and more consumers prefer to shop without having to...
6 Ways For Creating Content For Your Website
Any web creator would ask, “What makes a great website?” Anyone who wants to create a website must know the type of content that would draw in an avid readership. You can research to see the top trending topics that people look for, but creating a well-laid-out plan...
7 Tips For Creating A Business Pitch Investors Can’t Refuse
Is your business on track to become a hit? Maybe you have a brilliant idea but need to rally funds to bring it to life. New businesses sprout up every day — there were 800k startups in 2020 — and raising capital is crucial. But how will you garner funds? It sounds...
Top Ways to Build Life-Long Customer Relationships
No business can become a success without good customer relationships. Regardless of the size of your enterprise and the industry it belongs to, rest assured, the way you care about your clientele can mean the difference between steady growth in the market (read...
