Marketing Next Practices Blog
Five Reasons to Switch to Digital Marketing
There are many businesses that rely on traditional marketing to channel their products and services. However, you cannot shy away from the fact that digital marketing is also gaining global acceptance in today’s time. Gone are the days when most conventional firms...
10 HubSpot Workflows Every Sales Team Needs
Interested in leveraging HubSpot workflows in your sales and marketing process? You can use some of the contact-based workflows below to automate processes and move prospects more effectively (and faster) through your sales funnel. Continue reading or consider...
Top 10 Digital Marketing Transformation Buzzwords for 2020
Digital Marketing Transformation or DMT is a hot topic as marketing evolves from traditional strategy and tactics, to digital marketing that can be tested, measured, optimized and reported with new tools and technologies. To help understand DMT better, the experts...
How to Qualify an SEO Agency
A search engine optimization (SEO) agency helps businesses improve their visibility online. SEO is the process of making changes to your website and content more attractive to search engines and increasing your webpage's search rankings. Ninety percent of internet...
Top Tips to Go Green For Manufacturing Companies
The whole discussion around going green has been quite popular recently. Part of it is the regulatory environment. There are lots of legal requirements for manufacturing companies to go green in a variety of areas. However, there are also other reasons why going green...
Is TikTok the Next Social Media Marketing Killer App?
You might have heard of TikTok, but most likely thought it was a silly app for the younger generation, not a marketing opportunity. Perhaps you should take a closer look? What is TikTok? TikTok has been around since 2016. It is a free social media app that allows...
Business Intelligence for Marketing – A Shiny New Silver Bullet?
No longer can marketers simply rely on the "Four P’s". Today’s marketers need to see the big picture. This is why more and more marketers are prioritizing business intelligence initiatives to better understand their customers, measure results, and optimize processes...
Content Marketing Study – 2019 B2C
Content marketing is becoming more important to organizations as the years go on. The Content Marketing Institute and Marketing Profs provide a yearly study with thorough research and benchmarks for content marketing strategies. Discover the content marketing study...
Content Marketing Study – 2019 B2B
The Content Marketing Institute and Marketing Profs have provided thorough research and benchmarks for content marketing strategies in 2019. Modern Marketing Partners (MMP) would like to thank and acknowledge Content Marketing Institute and MarketingProfs for...
Digital Marketing Transformation Guide – Top 12 Strategies
Before delving into the relatively new topic of Digital Marketing Transformation, please consider its predecessor, Digital Transformation, a trend that has, and is taking corporate America by storm! Digital Transformation is often referred to as the use or adoption of...
25 Lead Generation Types and Tips
In most business-to-business (B2B), and many business-to-consumer (B2C) scenarios, lead generation is necessary prior to sales, contracts, or customer acquisition. So what is lead generation, and how can you improve or maximize lead generation? Great questions! To...
Top Reasons SEO Should Be Part of Your Marketing Strategy
Marketing is one industry that has been transformed by the growth of the consumer's digital world. While marketers are still responsible for clever ad campaigns and catchy tag lines, longer-term planning for a brand’s digital presence is more crucial than ever. The...
3 Tips to Make the Most Out of Your B2B Influencer Marketing Campaign
When marketing is concerned, popular figures have long been playing a vital role in lubricating sales funnels. Whether you look at Tina Fey endorsing American Express or Mariah Carey signing a sponsored post with Airbnb, they’ve all contributed to raising the stakes...
Top Account Based Marketing Tools and Tactics
As a business-to-business (B2B) marketer, you’ve probably been hearing about ABM the past couple years. Maybe you’re finally tempted to give Account-Based Marketing (ABM) a try? You know it’s a very strategic form of marketing that concentrates sales and marketing...
9 Components for Comparing Social Media Analytics Platforms
Companies devote a great deal of time and resources today into developing and executing social media strategies to deliver on the goals important to their organizations. They create well thought-out content that addresses these goals, which may differ based on the...
Youth and Society: Top 5 Modern Movements
Modern movements of the young are driving force behind any decisive change of culture and an indicator of the community’s well-being and prosperity. Youth and society are inseparable. Values and principles that young people uphold reflect the society they live in. For...
8 Steps to Creating Powerful Marketing Case Studies
The B2B environment is the perfect place for case studies. Companies work hard to attain new clients, deliver a quality product or service, and provide end-to-end customer support to maintain their value proposition and brand reputation. A case study has the power to...
4 Types of Digital Marketing Strategies for E-commerce
It's estimated that there will be 1.92 digital buyers this year. With an estimated 7.7 billion people on the planet today, that means a quarter of the world's population will be buying online. The world is becoming more connected and as more people are lifted out of...
How Data and Personalization Inform the Customer Journey
Delivering a quality customer experience is at the top of every marketer’s list of priorities. This is because the customer experience encompasses so much today for so many industries. In banking, retail, restaurants, etc. everyone is vying for customer interactions,...
4 Trends Effecting Digital Marketing Now
The digital revolution is upon us, impacting marketing at every turn in the road. New technologies from smartphones to digital assistants are constantly shaping new digital strategies like conversational experiences and voice search SEO. And as consumers’...
