Marketing Next Practices Blog
Organizational Changes for Carriers that Supercharge Driver Recruiting
Back in the days, the trucking companies used to run ads on TV or the radio to attract candidates. However, this was a lengthy process. Things have changed and digital technologies have evolved the recruitment process. Therefore, the trucking companies must follow the...
The Role of Business Intelligence in Creating a Strong Foundation for a Digital Marketing Campaign
In an era where digital marketing has swiftly evolved into a cornerstone of business strategy, leveraging data-driven insights is vital to success. At the heart of this endeavor lies Business Intelligence (BI). Business intelligence, a combination of technologies,...
How Los Angeles’ Creative Industry Drives Demand for Custom Software Development
Los Angeles is widely recognized as the entertainment capital of the world with a thriving creative industry that includes film, television, music, fashion, and digital content creation. This creative environment, combined with the city’s growing tech scene, has...
Social Media Marketing for Kitchen Appliances: Tips for Building a Strong Online Community
Did you know that 74% of consumers rely on social media to guide their purchasing decisions? As a kitchen appliance brand, tapping into this potential means more than just posting product photos. You need to understand your audience and create content that resonates...
Measuring Success: Key Metrics for Broadcasting & Production Marketing
Imagine you're planting a garden; you wouldn't just toss seeds and hope for the best. Similarly, in broadcasting and production marketing, success isn't a matter of chance but careful measurement. By focusing on audience engagement, you'll see how likes and shares...
Corporate Safety: Top Reasons to Choose Passwork
Managing security across large teams, multiple departments, and sensitive data is a complex challenge for enterprises. Passwork, an enterprise password manager, provides a self-hosted solution that ensures top-tier security through AES-256 encryption, a standard...
Leveraging Tech Talent: The Key to Fine-Tuning Your Digital Marketing Approach
The digital landscape of recent years has risen to massively influential and important places in the world's economies. In order to stay relevant, powerful, and effective, businesses are constantly seeking innovative ways to enhance their marketing strategies....
Choosing the Best SEO Agency in Derby: What to Look For
Finding the right SEO agency can significantly impact the success of a business, especially in a competitive market like Derby. With many agencies offering various services, it’s essential to identify the key factors that differentiate the best ones. In this guide, we...
Innovative Strategies for Boosting Your Brand’s Online Presence
In today’s world, having a strong online presence isn’t optional—it’s essential for any business that wants to succeed. With nearly 8 billion people on Earth, around 5.35 billion of them, or about 66%, are online. This highlights the huge audience businesses can...
Remote Working 101: 9 Productivity Tools to Keep You and Your Team Laser Focused
Remote work has skyrocketed since 2020. Before the pandemic, only 6% of Americans worked remotely full-time. By 2021, the number was 4x larger. Suddenly, 26% of Americans were working remotely. And the numbers continue to grow. According to Zippia, research suggests...
How Marketing Expenses Can Shape Your Corporate Tax Liability
Understanding corporate tax liability is an essential first step for any business owner looking to navigate the complexities of the tax landscape. Corporate tax liability refers to the amount of tax a corporation is obligated to pay on its profits, and it can...
Why Promotional Products Are An Effective Means For B2B Marketing
From pens and mugs to the latest technology and eco-friendly items, promotional products have been a marketing mainstay, especially within the B2B world. But what makes these physical, tangible items so effective in relationship building and driving business?...
What is an advertising network? Terms, meaning for marketers, examples
Consider that you wish to spread the word about your business to as many individuals as you can. You wouldn't advertise your goods or services to people on the street with a megaphone, would you? Networks that air advertisements can help in this situation. An...
Conquer the Executive Interview: Your Path to Leadership Success
Landing a top leadership position is an exciting opportunity, but the road to success often runs through the executive interview. This crucial step can feel daunting, even for seasoned professionals. But don't worry - with the right approach, you can turn this...
Marketing Automation with AI: What Jobs Are at Risk and Which Ones Remain Secure?
AI landed like an atomic bomb nearly two years ago. While the initial response was one of great fascination, the ultimate results have so far been mixed. AI went from being a wonder to a punchline as people routinely post odd or even dangerous suggestions that they...
Boosting Your Construction Business with Innovative Marketing Approaches
In the highly competitive construction industry, standing out and consistently attracting new clients can be a challenge. Traditional marketing methods often don’t deliver the results needed to drive growth. This blog explores fresh, innovative approaches to marketing...
Maximizing Efficiency and Business Growth in Construction With Smart Technology Solutions
Are you tired of struggling with manual tasks, inefficient workflows, and costly errors in your construction business? Imagine a world where project management is a breeze, site operations are optimized, and safety risks are minimized. With smart technology, this...
AI Innovations in Fintech: A Comprehensive Overview
Machine Learning ML is one of the predominant AI technologies for fintech, due to its capability to process large volumes of data accurately. It is widely used in credit scoring and risk assessment, because it provides more accurate evaluations of a customer's...
Tech Upgrade Pitfalls Businesses Need To Watch Out For
In the dynamic landscape of technology, businesses are constantly urged to upgrade their systems to stay competitive and efficient. While advancements promise enhanced productivity and streamlined operations, the path to implementing tech upgrades is fraught with...
The Crucial Role of Engineers in Data-Driven Marketing Campaigns
Data has never been more accessible. In a world where there are now endless ways to acquire and store data—and burgeoning technologies that can process it rapidly and with tremendous accuracy—it’s fair to say that marketing campaigns have all the ingredients for...
