Marketing Next Practices Blog
Meet Customers Where They Live With Mobile Marketing
The mobile marketing space continues to expand and mature, encompassing everything from search engine optimization and marketing to text messaging to display ads. Many companies simply cannot afford to be left out in the cold when it comes to leveraging mobile...
6 Word of Mouth Marketing Tactics For Creating Compelling Conversation
Organic is good, right? Today everything from food to house cleaners to mattresses are better if they’re organic. That goes for marketing too. We’re talking about word of mouth marketing, the organic way of spreading information through natural channels – A.K.A....
It’s Time to Say “Thank You”
The year is winding down, but your marketing efforts don’t need to dwindle. Now’s the perfect time to let your customers know you appreciate all their 2018 business. You don’t even need a big budget for a “Thank You” marketing campaign, just a big heart. There are of...
Alexa: Develop a Branded Voice Experience for My Company
Brands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa, Google Home, Apple’s Siri, and Microsoft’s Cortana. You don’t want to miss an opportunity and not enter the voice-enabled world that seems to...
Shake Up Your Marketing in 2019
Year-end is often a time for reflection on the past year, along with planning for the new year. So why not marketing? How were results measured? What are specific plans for the year ahead? How can you “shake up” your marketing with a focus on results? Your friends...
Healthcare Marketing Looks to Bolster Healthcare Literacy Awareness
Healthcare marketing efforts throughout the United States remain focused on addressing healthcare literacy in 2019. Large national studies have demonstrated that approximately one third of adult Americans have limited health literacy and describe feeling uncomfortable...
Tips for Using Social this Holiday Season
This year’s holiday season is all about making the social world shoppable. In particular, companies are being given the access and the opportunity to make their content, images and videos shoppable this season. The reason this is big news for companies is this is a...
Pump Up Holiday Sales with Personalization and Mobile Capabilities
It looks like the season is going to be merry and bright. Whether entertaining at home or socializing away from home, consumers are looking to celebrate with others and spend money doing so. Holiday sales are expected to increase 5 to 5.6 percent over last year’s...
Develop an Inbound Approach to Creating Relevant Content
There’s a sports adage that many coaches tell their athletes, “let the game come to you.” It may seem like odd advice, because most sports-related activities and matches seem to be all about controlling the tempo and taking charge of the game. However, this different...
Keeping Customer Data Safe
As marketers we like to talk about data. It’s usually in terms of how to access it and harness it to be more beneficial to our business. While data has tremendous value to our organizations, we need to remember with equal vigor to ensure its protection. Let’s face it;...
Email Marketing Makeover Tips
Email keeps evolving despite naysayers’ warnings that it is going away. Every year email continues to be ranked as an important tool marketers turn to for communicating with prospects and customers. Email marketing progresses as more data points, technology and...
Utilize Personalization to Increase Sales Opportunities
Two main points from our last blog, lead us into our current discussion on personalization. 1. Personalization is about tailoring your marketing tactics to deliver the most relevant product, service and experience to the right customer segment at the right time. And...
Company Strategy Needed to Deliver Personalization
Personalization in marketing means taking customer segmentation to the next level. It requires tailoring your marketing tactics to deliver the most relevant product, service or experience to the right customer segment at the right time, based on your knowledge of that...
Companies Need to be Marketing 24/7
Businesses are in the business of engaging customers. That requires having your thumb on the pulse of the marketplace and being ready to act at a moment’s notice. It means having a workplace culture that emphasizes flexibility and agility, while understanding the...
Plan a Campaign Around Small Business Saturday
Small Business Saturday (SBS) is right around the corner on the Saturday after Thanksgiving, November 24th. It offers businesses the opportunity to capitalize on the momentum of Black Friday and create some excitement of their own. For some companies it will be a way...
Packaging Trends Important for Brands Continued Market Success
Product packaging has become more important as changes and challenges continue to reshape how businesses, consumers, and governments deal with sustainability and the shifting demands of ecommerce. Packaging must bridge the crucial connection between consumer trends,...
Quality Content Needed at Every Phase of the Sales Cycle
Quality digital content has the potential to help B2B marketers cost-effectively reach annual company goals. The key to pulling this off requires a commitment to providing content that puts your audience’s needs first. And it must happen at every point in the selling...
Mobile Messaging Helps Overall Customer Experience
Creating the ultimate customer experience today requires a whole organization approach. As it should, and it requires you to expand your thinking to encompass the entire experience. Meaning you care about what happens to or with a customer before, during and after...
Voice-activated Virtual Assistants Are Changing Customer Behavior
Is your company prepared for Voice search? Currently about 25 percent of all mobile searches are voice-activated, and by 2020 that number is expected to climb to 50 percent. Marketers believe half of all consumers will use a combination of voice-activated and...
The Best Signup Forms According to the Statistics of 2018
There are a lot of different ways to collect your customer email list. And either collecting a decent email subscribers’ database will take you forever or an effective toolkit will save you from Sisyphean work. Omnisend - ecommerce marketing automation platform -...
