Marketing Next Practices Blog
4 Digital Tools that Make Content Creation a Little Easier
Marketers’ jobs include a little bit of everything today. Companies are investing in social media, public relations, website and landing pages, advertising, email campaigns, blogging, vlogging, and the list goes on and on. And content creation for all these tactics is...
Integrating Digital Signage to Deliver Customer Engagement
Digital signage is growing in marketing and advertising usage across industries. In 2015, the digital signage market was valued at nearly $17 billion and is expected to continue growing to reach approximately $33 billion by 2023. Multi-screen video walls,...
Local SEO for Contractors – Part 2
Now that the construction business is established with Google, it’s important to optimize the website so that you can further improve the likelihood of coming up in local search. What follows are some important tips forlocal SEO that go beyond GMB. Digital Marketing...
Local SEO for Contractors – Part 1
As a contractor, it’s important to consider that much of the business received will be local. Accordingly, contractors benefit when their SEO strategy has a local focus. To stand out locally or regionally, it’s important to make sure all information on Google My...
5 Reasons to Consider Outsourcing v. In-house Marketing
In the beginning of the year, Forbes ran an article about 10 Great Marketing Jobs for 2018 based on average salary, number of postings for the positions on Indeed.com, and three-year growth percentage. Here are four of the positions – Senior Social Media Specialist,...
Facebook Dimensions Cheat Sheet (2018)
No one wants to post the perfect image and caption, only to find that the photo is cropped all funky on Facebook, and crucial details from the caption are out of view. To make sure that all social content displays appropriately, it’s important to know the platform’s...
Text Messaging: The Neglected Marketing Channel
It’s difficult to find someone these days that doesn’t keep their phone nearby. Text messages, in particular, are opened far more often than almost any other marketing channel. With this in mind, why wouldn’t marketers want to use it in their marketing efforts? We’ve...
Major Facebook Changes of 2018
One of the oldest social media platforms is also one of the most consistently evolving. Sure, Facebook’s ideas aren’t always original, and sometimes blatantly rip off other networks, like Instagram and Facebook Stories, a counterpart to Snapchat. However, sometimes...
Generate B2B Buzz with Facebook Lead Ads
Small business owners face the challenge of being found in a highly competitive market crowded with many similar products and services. Consumers’ easy access to an enormous amount of information makes it even more difficult for companies to reach and convert leads...
Email Marketing – Valuable Business Tool for Growing and Retaining Clients
Email marketing remains one of the few media where you can engage with customers who signed up to communicate with you and are truly interested in your company. Reaching an audience who has agreed to receive your messages is becoming more and more rare these days....
Smart Tactics for Organizing Infographics
We are swimming in a sea of information today. Companies are racing to provide content that engages and motivates their audiences. They are also constantly battling to prove their worth to clients, stakeholders, and even funding sources. All the while, statistics show...
Create An Inspired About Us Web Page
This post isn’t about us, as in Modern Marketing Partners. It’s about you. More specifically, it’s about your company’s website’s About Us page and why it probably needs some attention. Marketing professionals know (we look at Google Analytics) that About Us pages are...
7 Steps To Create A Good Marketing Plan
Importance of marketing plan is ignored by many entrepreneurs today and it is one of the main reasons why many startups don't show a decent growth they need at the beginning of their venture. A marketing plan is a business document which outlines the company's...
Remarket Like a Professional Stalker
Yes, so maybe that headline gives remarketing a bad name. But we’re actually all for it. If done well, there’s real value in remarketing to visitors who have taken time to view your website, PPC landing pages, Facebook page, etc. Since only about 4% of people convert...
What the Future Holds for Dating Affiliate Programs
Affiliate Marketing has been around for some time now. It has proved to be a straightforward business model, enabling entrepreneurs to construct web platforms for backspace marketing at a relatively low cost, while offering the potential to gain considerable income....
The Guiding Principles of Agile Marketing
Agile Marketing is a relatively new concept in the world of marketing. It takes its name from agile processes used in software development around the late 90s. The real simple explanation of this approach is that marketing teams identify high value projects, usually...
4 Steps for Choosing a Successful Company Name
Creating a name for you new company may actually be your first foray into the world of marketing, whether you realize it or not. Your name begins the branding process of your organization and is a crucial first step towards its success. You’re setting the tone for how...
Analytics New Role in Website Design
Companies are embracing the digital transformation and looking for marketing initiatives that drive customers to their online channels. Website optimization, including site redesigns are topping the list of must dos for many marketers this year. And they’re looking to...
Initial Look at New Smart Campaign Tactics
Last month Google introduced its first new solution, Smart Campaigns, under its Google Ads brand. Aimed specifically at Small Businesses, Smart Campaigns look to automate ad creation, audience targeting, and ad delivery across Google properties. Google’s rebranding...
Nonprofit Marketing Requires New Fundraising Techniques
Nonprofit marketing in the U.S. today must contend with stock market results, government reform initiatives, and an uncertain political environment. This makes nonprofit financial performance a strong indicator of an organization’s impact and sustainability throughout...
