Marketing Next Practices Blog
Generate B2B Buzz with Facebook Lead Ads
Small business owners face the challenge of being found in a highly competitive market crowded with many similar products and services. Consumers’ easy access to an enormous amount of information makes it even more difficult for companies to reach and convert leads...
Email Marketing – Valuable Business Tool for Growing and Retaining Clients
Email marketing remains one of the few media where you can engage with customers who signed up to communicate with you and are truly interested in your company. Reaching an audience who has agreed to receive your messages is becoming more and more rare these days....
Smart Tactics for Organizing Infographics
We are swimming in a sea of information today. Companies are racing to provide content that engages and motivates their audiences. They are also constantly battling to prove their worth to clients, stakeholders, and even funding sources. All the while, statistics show...
Create An Inspired About Us Web Page
This post isn’t about us, as in Modern Marketing Partners. It’s about you. More specifically, it’s about your company’s website’s About Us page and why it probably needs some attention. Marketing professionals know (we look at Google Analytics) that About Us pages are...
7 Steps To Create A Good Marketing Plan
Importance of marketing plan is ignored by many entrepreneurs today and it is one of the main reasons why many startups don't show a decent growth they need at the beginning of their venture. A marketing plan is a business document which outlines the company's...
Remarket Like a Professional Stalker
Yes, so maybe that headline gives remarketing a bad name. But we’re actually all for it. If done well, there’s real value in remarketing to visitors who have taken time to view your website, PPC landing pages, Facebook page, etc. Since only about 4% of people convert...
What the Future Holds for Dating Affiliate Programs
Affiliate Marketing has been around for some time now. It has proved to be a straightforward business model, enabling entrepreneurs to construct web platforms for backspace marketing at a relatively low cost, while offering the potential to gain considerable income....
The Guiding Principles of Agile Marketing
Agile Marketing is a relatively new concept in the world of marketing. It takes its name from agile processes used in software development around the late 90s. The real simple explanation of this approach is that marketing teams identify high value projects, usually...
4 Steps for Choosing a Successful Company Name
Creating a name for you new company may actually be your first foray into the world of marketing, whether you realize it or not. Your name begins the branding process of your organization and is a crucial first step towards its success. You’re setting the tone for how...
Analytics New Role in Website Design
Companies are embracing the digital transformation and looking for marketing initiatives that drive customers to their online channels. Website optimization, including site redesigns are topping the list of must dos for many marketers this year. And they’re looking to...
Initial Look at New Smart Campaign Tactics
Last month Google introduced its first new solution, Smart Campaigns, under its Google Ads brand. Aimed specifically at Small Businesses, Smart Campaigns look to automate ad creation, audience targeting, and ad delivery across Google properties. Google’s rebranding...
Nonprofit Marketing Requires New Fundraising Techniques
Nonprofit marketing in the U.S. today must contend with stock market results, government reform initiatives, and an uncertain political environment. This makes nonprofit financial performance a strong indicator of an organization’s impact and sustainability throughout...
Linkless Mentions Affect SEO
The MarketingProfs theorize that with the rising prominence of voice search, the landscape of SEO is changing. They believe that without links to click on during screenless searches, the importance of linkless mentions will grow as well. Links are still vastly...
Good Marketing is Like Dieting
No pain, no gain. Dieting and marketing actually have a lot of similarities. Primarily, success doesn’t happen overnight; it takes place long-term. Finding out what works for the brand and implementing a plan to do those things is key to good business. Check out some...
Case Studies are Key to New Business
Sure, telling a buyer what your business can do for them is important; but it’s also important to prove that your words are more than just words. Case studies are a great form of proof that tells a potential customer what your business has already done in a compelling...
The Value of a Secure Website
Protecting the privacy of your customers and prospects while they visit your site is paramount to the success of your organization. Business owners need to be concerned about the security of their website even if they have “a guy” who handles it for them. Today’s...
Voice Search Will Forever Change SEO
Amazon Echo frenzy has taken over and people are quickly adopting smart speakers and other forms of voice search. Think snippets limited your company’s influence on page 1? Voice search will likely hit harder. Because results are read, not seen, it’s unlikely users...
Influencer Marketing on the Rise
Influencer marketing continues to grow and gain interest for brands looking to provide relevant content to their audiences. It has become a popular marketing tactic for companies across a variety of industries. That’s because influencers have the ability to share...
Page Speed is More Critical Than Ever
Users hate slow sites; pages that take longer than 3 seconds to load see significantly higher bounce rates. Internet giant Google has noticed. To improve user experience and combat long wait times, Google is launching its Google Speed Update, expected to roll out in...
4 Types of Business Blogging Content
Business blogging requires genuinely engaging prospects and customers. The thing is people are all different. This means you need to have some different types of content on your blog to attract and retain readers. You must also have diverse content to help you...
