Marketing Next Practices Blog
How to Create Viral Content
Since the early days of the internet, everyone, from YouTubers to ordinary people to businesses and beyond, have wanted to create content that resonates with a wide audience and is shared worldwide. As the days of the internet have gone on, there’s more opportunity...
Should Your Meta Description Be 320 Characters?
Back in December, Google increased meta descriptions from 160 characters to 320 characters. Just how will this affect your meta description length? Well, there are plenty of factors to consider. Why did Google do it? Straight from the source, a Google spokesperson...
Benjamin Franklin—The Father of Content Marketing?
Per Wikipedia (or your history books), Benjamin Franklin was an […] author, printer, political theorist, politician, freemason, postmaster, scientist, inventor, humorist, civic activist, statesman, diplomat. But among these titles, one may be missing—The Father of...
How to Put Digital Marketing Analytics to Work for Your Business
For many businesses your company’s website is typically the first way prospective customers reach you. Therefore, it’s imperative that your website is effectively generating leads and providing useful information that is attracting and engaging customers. In order to...
Short & Simple: Infographics are a Marketer’s Dream Tool
Developing online content creation is an important marketing objective for almost any company in any industry. In fact, the goal today should really be on delivering the best content possible to really engage customers and drive sales. And one of the best tools...
Your New Company Calling Card is LinkedIn
Making your business all about the customer, requires a marketing approach that includes social media. The reason being, your customers are participating in social media on a daily basis, and most likely so is your competition. Making customer contact through social...
Inspire Customers with User-Generated Content
The growing popularity and use of social media has greatly expanded marketing opportunities for businesses over the past several years. Companies have joined the conversation by creating Facebook pages, Twitter handles, and Instagram feeds to reach people where they...
How to Write Compelling Customer Success Stories
Looking for a way to nudge a prospect into purchasing and becoming a valued customer? A compelling customer success story can do the trick. Clearly communicating how your product or service has helped solve a real world problem for a customer makes your company’s...
Seven Tactics for a Better FAQ Section
They say spring is the most popular time for remodeling. For many people, who have just been cooped up indoors during the winter months with time on their hands to notice home improvements they would like made, this makes sense. Now, it’s time for businesses to...
Incorporate New PR Metrics to Measure Meaningful ROI
Public Relations (PR) has often been treated as this stand alone category that marketers know has value, but have had trouble justifying when it comes time to report on its return on investment (ROI). No, PR isn’t a real easy concept to understand because it is often...
Make Your Email Signature Part of Your Marketing Strategy
Don’t miss out on an important marketing tool…..your email signature. Yes, this often underrated feature included in every email is a powerful vehicle for establishing your corporate identity and company brand to a range of diverse stakeholders. To get a handle on why...
Salesforce and Dropbox Partnership to Enhance Collaboration and Customer Experience
Dropbox and Salesforce announced a global partnership agreement last week to help customers of both companies get more from the joint use of their products and services. Salesforce has the No 1 marketshare in customer relationship management products and Dropbox...
Use Mobile Marketing to Reach Your Customers
Mobile marketing offers businesses a variety of channels to reach customers. While it is a single device, it has multiple apps by which to make contact and engage consumers, such as -- apps for emails, messaging, and social media. And today, people seamlessly...
Not on Instagram Yet? How to Get Started
Instagram is quickly becoming one of the best social platforms for business. Users regularly interact with businesses on this social networking website and seem more than willing to do so. It’s highly visual and highly engaging. And if you’re wondering which...
How Marketing Can Ensure Sales Success
Companies with strong sales and marketing alignment grow revenue at a 64% greater rate than those a little more fractured. It shouldn’t come as a surprise. In order for a company to be truly successful, you’ll want everyone - from HR to IT to Marketing - to be on the...
Four Fulfillment Tactics to Help Businesses Scale
You’ve got it all going on. Your product(s) and company are doing well in the market. You’ve figured out your niche and how to effectively reach customers. It’s time to start actually growing and expanding. But are you really ready to scale the business? Sure, more...
Conduct Small Market Research Projects to Help Your Business Grow
Market research is important. There’s no way to get around it. Whether you’re in start-up mode or an established company, it provides an important foundation for your marketing decision-making. It helps you learn about your market, potential customers, and the...
5 Tactics to Keep Your Digital Marketing on Track
Most businesses understand the value of digital marketing to attract and retain customers. Most businesses have at the very least a company website, a Facebook page, and a Google My Business page. What they might not realize is that this constitutes the start of a...
The Dos and Don’ts of IT Marketing
Gone are the days where IT can practically sell itself. Demand for IT is there, but so are competitors. In order to succeed, you’ll have to stand out from the crowd. Want to create IT marketing that wows? Then heed these important dos and don’ts. 3 IT Marketing Do’s...
Is Direct Mail Dead?
Many marketers are moving away from traditional forms of marketing, including direct mail. Despite this fact, however, direct mail still seems to be proving its value. With one of the best response rates among marketing mediums, even among young adults, direct mail...
