Marketing Next Practices Blog
Domain Name Opportunities and Protection
You’ve got a great name for your website. It reflects your brand and provides credibility to your budding business. You’re good, right? It’s time to sit back and relax and reap the benefits of having a solid domain name. Not so fast. Now, you need to keep your domain...
Seven Tips for Perfecting the Domain Name Game
A key aspect of starting a business, is starting a website. Once you’ve spent the time and resources to develop and test an idea or service, you’re then ready to bring it to the marketplace. And no matter how you’ve chosen to sell your product, you need a website....
Beyond AI: Marketing Makes Way for Machine Learning
So many of our everyday marketing decisions are driven by data. Companies have caught on to the importance of gathering data, and do so now from across multiple platforms. In fact, so much data is being collected these days that by 2020 it will have quadrupled what...
Turn that Frown Upside Down – Responding to Negativity on Social Media
In a recent blog post regarding social media we mentioned the importance of being positive and not complaining when posting on social media. That is because social media continues to grow in use, and more and more people have access to a large audience to voice their...
Got a Second? Try Microblogging
The benefits of social media marketing (SMM) seem to be increasing yearly with the overriding impact being the improvement of visibility and recognition of your products and services. Social media marketing is an incredibly cost-efficient way to digitally spread...
Time to Follow the New Google Better Ads Standards
Have you noticed any less annoying ads while you’ve been surfing the web lately? In February, Google started blocking ads that violate the Coalition for Better Ads standards on mobile and desktop websites that are accessed through its Chrome browser. The Coalition for...
Engage Customers on the Platforms They’re Using Everyday
Many companies enjoy a local community setting where they’ve established roots and gotten to know their customers. To ensure their business continues growing, most companies have also harnessed the power of technology to reach even more people online. Some companies...
Tactics to Keep Your Paid Search Campaign Going Strong
Let’s take a few minutes and have quick refresher lesson on paid advertisement. Many organizations, probably including you, are using paid search, also known as pay per click (PPC), to get visitors to click through to your site vs. just finding you through SEO. In...
Marketing Technology Decisions Every Company Must Make
Many companies are developing and implementing a multichannel marketing approach to successfully reach their annual sales goals. Understanding the value of their online presence, marketers have become steadfastly committed to strategies that advance their growing...
How to Create Viral Content
Since the early days of the internet, everyone, from YouTubers to ordinary people to businesses and beyond, have wanted to create content that resonates with a wide audience and is shared worldwide. As the days of the internet have gone on, there’s more opportunity...
Should Your Meta Description Be 320 Characters?
Back in December, Google increased meta descriptions from 160 characters to 320 characters. Just how will this affect your meta description length? Well, there are plenty of factors to consider. Why did Google do it? Straight from the source, a Google spokesperson...
Benjamin Franklin—The Father of Content Marketing?
Per Wikipedia (or your history books), Benjamin Franklin was an […] author, printer, political theorist, politician, freemason, postmaster, scientist, inventor, humorist, civic activist, statesman, diplomat. But among these titles, one may be missing—The Father of...
How to Put Digital Marketing Analytics to Work for Your Business
For many businesses your company’s website is typically the first way prospective customers reach you. Therefore, it’s imperative that your website is effectively generating leads and providing useful information that is attracting and engaging customers. In order to...
Short & Simple: Infographics are a Marketer’s Dream Tool
Developing online content creation is an important marketing objective for almost any company in any industry. In fact, the goal today should really be on delivering the best content possible to really engage customers and drive sales. And one of the best tools...
Your New Company Calling Card is LinkedIn
Making your business all about the customer, requires a marketing approach that includes social media. The reason being, your customers are participating in social media on a daily basis, and most likely so is your competition. Making customer contact through social...
Inspire Customers with User-Generated Content
The growing popularity and use of social media has greatly expanded marketing opportunities for businesses over the past several years. Companies have joined the conversation by creating Facebook pages, Twitter handles, and Instagram feeds to reach people where they...
How to Write Compelling Customer Success Stories
Looking for a way to nudge a prospect into purchasing and becoming a valued customer? A compelling customer success story can do the trick. Clearly communicating how your product or service has helped solve a real world problem for a customer makes your company’s...
Seven Tactics for a Better FAQ Section
They say spring is the most popular time for remodeling. For many people, who have just been cooped up indoors during the winter months with time on their hands to notice home improvements they would like made, this makes sense. Now, it’s time for businesses to...
Incorporate New PR Metrics to Measure Meaningful ROI
Public Relations (PR) has often been treated as this stand alone category that marketers know has value, but have had trouble justifying when it comes time to report on its return on investment (ROI). No, PR isn’t a real easy concept to understand because it is often...
Make Your Email Signature Part of Your Marketing Strategy
Don’t miss out on an important marketing tool…..your email signature. Yes, this often underrated feature included in every email is a powerful vehicle for establishing your corporate identity and company brand to a range of diverse stakeholders. To get a handle on why...
