Marketing Next Practices Blog
Email Marketing Strategy in 2018: 3 Other Important Things to Consider (Part 2)
Okay, so hopefully by now you understand that data is crucial above all else. What else do we have in store for you? Crafting your brand story, implementing AI, and settling the debate on whether or not you should emojis and gifs in your emails. Tell a Story Discounts...
Email Marketing Strategy in 2018: All About Data (Part 1)
Email is still going strong in 2018, so how can you best utilize it? In Part 1, we’ll explore how to best use data - a cornerstone for all of your email marketing (and beyond). Then we’ll break down 3 other important lessons in Part 2. Data’s (Still) Your Best Friend...
Use Local SEO Content to Stand Out From the Pack
Gone are the days of using Yellow Pages to find local business; that search has moved online. With the ever-increasing importance Google places on local search, marketers will need to up their SEO game, namely within a certain region. We’ll look at on-page local SEO...
Everything You Need to Know About Hiring a Marketing Consultant
Is marketing becoming too complex or distracting of a task for your employees? Is your company lacking enough staff to cover the many and varied marketing disciplines? There are a number of reasons why hiring a marketing consultant may be necessary for your business....
Press the Send Button Now
Email marketing. Some may consider this to be old-school already. But we’re here to tell you, it’s alive and well and you should be doing it too. While it may not be the shiny new toy on the shelf, email marketing has a proven track record of consistently working. It...
The Why & How of Website Accessibility
Websites today need to be readable, navigable, and usable for a wide-range of people. Accessibility has become an important criteria for marketers to consider when strategizing on website content structure and design. It requires a thoughtful approach to creating...
Four Important Video Content Trends for 2018
In 2108, marketing will see its share of new announcements, new products, and new trends. These new, innovative ideas will help us to attract and engage targeted consumers and wider audiences. And guess what -- many of these will be in the online video world. While it...
5 Keys to Marketing Success for Manufacturers
Marketing is evolving rapidly, and becoming more complex for manufacturers of all types. At the same time, traditional marketing is becoming less effective, if not obsolete. So what are the most effective marketing initiatives and tactics for manufacturers? Following...
Is the Google Maccabees Update Real? How You Should React
There’s been murmuring of a recent Maccabees update on Google. Is this update as major as everyone thinks or normal maintenance? Who’s affected? And how should they respond? We explore all the details below. Why is everyone freaking out over Maccabees? It all happened...
Trends in Healthcare Marketing
Healthcare marketing, like other forms of marketing, is becoming increasingly consumer-friendly. Rather than talking at consumers, marketers are starting conversations with them. Want to create healthcare marketing that resonates? Keep the following trends in mind...
How to Add Custom Prospect Fields in Pardot
Pardot includes a number of default fields for prospects: First Name Last Name Email Company Website Job Title Department Country Address One Address Two City State Territory Zip Phone Fax Source Annual Revenue Employees Industry Do Not Email Do Not Call Years in...
How to Create a Form With Email Autoresponder in Pardot
In our example we will be creating a form for a download - like a whitepaper, guide, or eBook - where the visitor will fill out the form and then automatically receive an email that includes a link to view. You can apply this setup to virtually any Pardot form you...
Avoid Fake News with Facebook Domain Verification
Initially introduced on July 18th, Facebook announced domain verification for link editing. Domain verification will allow for users to claim link ownership of their domain and edit the metadata. This means that only verified users will be allowed to customize the...
Search Optimizing For Google Snippets
For years, the coveted SEO spot has always been the first listing. The further you are from this spot, the more invisible you become. Accordingly, wise marketers always worked hard to gain this top position. But as the years go by, Google continuously throws in new...
IP Lead Tracking — Just the Facts
There’s a new tool in your marketing tool box. A tool that can identify your website visitors, that until now, often remained anonymous. IP Lead Tracking is typically a subscription service that uses analytics code and databases to deliver timely and user-friendly...
How to Market to Millennial B2B Buyers
The millennials are growing up, and as they do so, they move to more prominent, decision making roles. Take company B2B buying committees, for example. 82% now include at least one millennial employee. Considering the majority of buying teams now have some millennials...
Google Image Product Badge for Ecommerce Websites
Last month, Google announced Image Badges. On mobile searches, Google Image Search will now display relevant badges/labels on images to indicate that an image leads to a product page. Badges appear in the lefthand corner of the image based on the category and where...
Businesses Can’t Afford to Ignore HTTPS Anymore
Google has repeatedly talked about the importance of HTTPS as opposed to HTTP over the last year and discussed flagging non-HTTPS pages with warnings to users on its Chrome browser. Now, it appears to be in its final implementation. Non-HTTPS pages are displaying...
How to Use Psychographics to Enhance Your Marketing Strategy
Demographics, although important, don’t provide you a complete understanding of your target audience. It’s often their interests, values, beliefs that act as explanations for consumer behavior. That’s where the collection of psychographics come in. What are...
10 of the Best Ways to Use Google’s Post Feature
77% of people look at multiple businesses before making purchasing decisions and 82% use search engines to discover information about local businesses. That being said, what better way to stand out among competitors and drive people through your doors than through...
