Marketing Next Practices Blog
Businesses Can’t Afford to Ignore HTTPS Anymore
Google has repeatedly talked about the importance of HTTPS as opposed to HTTP over the last year and discussed flagging non-HTTPS pages with warnings to users on its Chrome browser. Now, it appears to be in its final implementation. Non-HTTPS pages are displaying...
How to Use Psychographics to Enhance Your Marketing Strategy
Demographics, although important, don’t provide you a complete understanding of your target audience. It’s often their interests, values, beliefs that act as explanations for consumer behavior. That’s where the collection of psychographics come in. What are...
10 of the Best Ways to Use Google’s Post Feature
77% of people look at multiple businesses before making purchasing decisions and 82% use search engines to discover information about local businesses. That being said, what better way to stand out among competitors and drive people through your doors than through...
5 Tips for Marketing IT Services
Information Technology (IT) is growing exponentially. Although there is plenty of demand, there are also plenty of firms willing to supply such services. That’s where marketing comes in. It’s not enough to simply offer your services; you need to effectively implement...
6 Features Every IT Company Needs on Their Website
Your website is one of the most important marketing and business development tools you have. A majority of prospective clients will begin their hunt for IT services with a search engine, with these searches often being local in nature. The primary purpose of your...
Google Local Business URLs: Get Customers to Take Action From Search
Google recently released a new feature that will allow searchers to take actions, like making a reservation, right from the search results page or Google Maps. If you you own or work for a website or mobile app which offers restaurant reservations, appointment...
How to Create a Highly Visual Instagram Feed for Your Brand
Instagram has over 500 million active monthly users, and it’s very business-friendly. Some important stats for any marketer: 75% of users take action after looking at an Instagram advertisement; that can mean a substantial ROI. 50% follow at least one business. 60%...
15 Best Social Media Tools
Social media has a number of benefits: you can reach a wider audience, you can stay in contact with current and potential customers, etc. But It can be overwhelming to manage all your accounts – you need to create posts, respond to followers, build your presence; the...
Basic Questions About Social Media Automation – Answered
Social media can be a really important tool for your business, but it can require a lot of work. With plenty of tasks likely on your marketing plate, it’s easy to forget to post on social media. That’s why you should be using automation tools to help you get the job...
Gain Active Viewers on LinkedIn
Some social platforms, like Twitter, are relatively easy to grow a following. Like some posts, follow similar users; then watch your network grow. LinkedIn, however, is one of the more difficult platforms to gain engagement and viewers on, but it’s not impossible....
Three Strategies for Law Firms Looking To Make Marketing Work in 2017
Ahh, legal marketing, how you have changed since the days that I was a one-man content farm (unpaid intern) at a personal injury attorney. What was once a field so disgustingly littered with keyword stuffing, link farming, and other questionable practices had to...
Get Past the Social Media Algorithms
Over the years, Facebook and other social platforms have changed the game for organic posts, making it increasingly harder for businesses to place at the forefront of users’ feed. This has both been to improve user experience and to encourage social advertising. If...
Five Quick and Easy Places to Publish Your Whitepapers (That Aren’t SlideShare)
So, you've published a whitepaper, guide, slide deck, or other big, important piece of content. You upload the entire document (or better idea, upload a preview) to SlideShare, because you want to share it to the most used visual content platform, which just so...
Link Building Tactics Part 2: 4 Important Techniques
Link Building Part 1 blog covered link building outreach, which is necessary to learn before approaching any of the other link building tactics, as they, too, require outreach. Link Building Part 2 consider four main tactics including: Guest Blogging Ego-Bait Broken...
Boost Online Sales With Social Media
Ecommerce websites are great for boosting sales and expanding transactions beyond local customers, but have you considered getting in on where consumers spend most of their time on the Internet? Social media. By both improving your social presence and even providing...
Link Building Tactics Part 1: Using Outreach to Gain Links
Search engines use links in two important ways: (1) to discover new web pages and (2) to determine how well a link should rank. Links act as the way that search engines crawl the Internet. Without link building, your website could be invisible to search engines. Some...
A Chiquita PR Campaign was Powerful Enough to Topple the Guatemalan Government
Chiquita’s brand image comes across as fun and playful, but the company has some dark history. Chiquita’s original name was United Fruits before rebranding and was an extremely powerful business in South America; so powerful that it had great influence over the local...
How to Add Meta Descriptions to a HubSpot Blog
In this article, we will be providing instructions for adding a meta description to your HubSpot Blog. What is a Meta Description? A meta description is the text that shows up with your listing in a search results page (like Google). Each page and blog on your...
5 Great Services for Content Promotion
Has your engagement on your online content ever been much lower than expected? While this can be a very saddening moment in any content creator’s life, there is something that can be done to save you from that disappointment in the future. While you can promote your...
Why It Matters: Proving the Value of Your Content to Prospects
In the great grocery store that is the internet, your content could be the greatest thing since sliced bread. It could be a well-written, topical, informative, and even slightly entertaining blog post, eBook, or infographic that is sure to turn a reader into a lead....
