Marketing Next Practices Blog
Salesforce and Dropbox Partnership to Enhance Collaboration and Customer Experience
Dropbox and Salesforce announced a global partnership agreement last week to help customers of both companies get more from the joint use of their products and services. Salesforce has the No 1 marketshare in customer relationship management products and Dropbox...
Use Mobile Marketing to Reach Your Customers
Mobile marketing offers businesses a variety of channels to reach customers. While it is a single device, it has multiple apps by which to make contact and engage consumers, such as -- apps for emails, messaging, and social media. And today, people seamlessly...
Not on Instagram Yet? How to Get Started
Instagram is quickly becoming one of the best social platforms for business. Users regularly interact with businesses on this social networking website and seem more than willing to do so. It’s highly visual and highly engaging. And if you’re wondering which...
How Marketing Can Ensure Sales Success
Companies with strong sales and marketing alignment grow revenue at a 64% greater rate than those a little more fractured. It shouldn’t come as a surprise. In order for a company to be truly successful, you’ll want everyone - from HR to IT to Marketing - to be on the...
Four Fulfillment Tactics to Help Businesses Scale
You’ve got it all going on. Your product(s) and company are doing well in the market. You’ve figured out your niche and how to effectively reach customers. It’s time to start actually growing and expanding. But are you really ready to scale the business? Sure, more...
Conduct Small Market Research Projects to Help Your Business Grow
Market research is important. There’s no way to get around it. Whether you’re in start-up mode or an established company, it provides an important foundation for your marketing decision-making. It helps you learn about your market, potential customers, and the...
5 Tactics to Keep Your Digital Marketing on Track
Most businesses understand the value of digital marketing to attract and retain customers. Most businesses have at the very least a company website, a Facebook page, and a Google My Business page. What they might not realize is that this constitutes the start of a...
The Dos and Don’ts of IT Marketing
Gone are the days where IT can practically sell itself. Demand for IT is there, but so are competitors. In order to succeed, you’ll have to stand out from the crowd. Want to create IT marketing that wows? Then heed these important dos and don’ts. 3 IT Marketing Do’s...
Is Direct Mail Dead?
Many marketers are moving away from traditional forms of marketing, including direct mail. Despite this fact, however, direct mail still seems to be proving its value. With one of the best response rates among marketing mediums, even among young adults, direct mail...
Email Marketing Strategy in 2018: 3 Other Important Things to Consider (Part 2)
Okay, so hopefully by now you understand that data is crucial above all else. What else do we have in store for you? Crafting your brand story, implementing AI, and settling the debate on whether or not you should emojis and gifs in your emails. Tell a Story Discounts...
Email Marketing Strategy in 2018: All About Data (Part 1)
Email is still going strong in 2018, so how can you best utilize it? In Part 1, we’ll explore how to best use data - a cornerstone for all of your email marketing (and beyond). Then we’ll break down 3 other important lessons in Part 2. Data’s (Still) Your Best Friend...
Use Local SEO Content to Stand Out From the Pack
Gone are the days of using Yellow Pages to find local business; that search has moved online. With the ever-increasing importance Google places on local search, marketers will need to up their SEO game, namely within a certain region. We’ll look at on-page local SEO...
Everything You Need to Know About Hiring a Marketing Consultant
Is marketing becoming too complex or distracting of a task for your employees? Is your company lacking enough staff to cover the many and varied marketing disciplines? There are a number of reasons why hiring a marketing consultant may be necessary for your business....
Press the Send Button Now
Email marketing. Some may consider this to be old-school already. But we’re here to tell you, it’s alive and well and you should be doing it too. While it may not be the shiny new toy on the shelf, email marketing has a proven track record of consistently working. It...
The Why & How of Website Accessibility
Websites today need to be readable, navigable, and usable for a wide-range of people. Accessibility has become an important criteria for marketers to consider when strategizing on website content structure and design. It requires a thoughtful approach to creating...
Four Important Video Content Trends for 2018
In 2108, marketing will see its share of new announcements, new products, and new trends. These new, innovative ideas will help us to attract and engage targeted consumers and wider audiences. And guess what -- many of these will be in the online video world. While it...
5 Keys to Marketing Success for Manufacturers
Marketing is evolving rapidly, and becoming more complex for manufacturers of all types. At the same time, traditional marketing is becoming less effective, if not obsolete. So what are the most effective marketing initiatives and tactics for manufacturers? Following...
Is the Google Maccabees Update Real? How You Should React
There’s been murmuring of a recent Maccabees update on Google. Is this update as major as everyone thinks or normal maintenance? Who’s affected? And how should they respond? We explore all the details below. Why is everyone freaking out over Maccabees? It all happened...
Trends in Healthcare Marketing
Healthcare marketing, like other forms of marketing, is becoming increasingly consumer-friendly. Rather than talking at consumers, marketers are starting conversations with them. Want to create healthcare marketing that resonates? Keep the following trends in mind...
How to Add Custom Prospect Fields in Pardot
Pardot includes a number of default fields for prospects: First Name Last Name Email Company Website Job Title Department Country Address One Address Two City State Territory Zip Phone Fax Source Annual Revenue Employees Industry Do Not Email Do Not Call Years in...
