Marketing Next Practices Blog
Why You Should Use Personalized Marketing – And How to Implement It
Cocktail party etiquette is a good rule-of-thumb when establishing a personalized marketing plan. In this personalized marketing sequel we go a little more in-depth. We’ll note the benefits and statistics that back this strategy up, as well as some important do’s and...
Personalization is the Cocktail Party Effect of Marketing
At a cocktail party, you’re sure to participate in several conversations. You’ll tune in and out, remembering little (if any) from most, but then someone says something that actually interests you, and that conversation will receive your full attention. Good marketing...
Google Cares About What’s Being Posted on Google
Last year, Google rolled out the Snack Pack, slimming the local business results down from 7 to 3. Since then, marketers have adapted their strategy by putting a greater focus on Google Reviews. On Moz’s most recent top local search ranking factors blog, we see Google...
Blogging Best Practices: Top 10 Tips
According to a recent study, blogging is used by 81% of business marketers, and 77% of consumer marketers (Source: Content Marketing Institute). No question, Blogging is now a proven marketing tactic for most marketing scenarios. Why? Because effective blogging can...
Find an Influencer that Fits Your Influencer Marketing Strategy
If you read our previous article, you know to take influencer marketing seriously. But how do you need to approach this strategy? It’s difficult to track down an influencer that’s the perfect fit – both a balance of a large social following, and followers that would...
Why Influencer Marketing Needs to be Taken Seriously
As the popularity of social media marketing continues to grow, so does the use of influencers. Influencer marketing is a strategy companies use similar to word-of-mouth (WOM). Businesses find influential members within online communities and incentivize them to...
Google Launches New Version of it’s Mobile-Friendly Test
These days, mobile web searches are significantly increasing so it’s extremely important to have a mobile website that functions efficiently on smartphones. It’s very important to create a mobile-friendly website that looks like the image below on the right....
Thought Leadership Marketing Guide
Thought leadership as a marketing discipline has been around for several decades. Some credit large consulting firms that published research (e.g. The McKinsey Quarterly, Deloitte Review). Defined as positioning a company or individual as an expert through current,...
Thought Leadership Marketing Best Practices – Webinar
During June, Modern Marketing Partners will be hosting two webcasts. The first will be on Thursday, June 9th at 1 PM CST, titled Software Marketing Best Practices: Executive Briefing. The second, Thought Leadership Best Practices: Executive Briefing, will take place...
A Content Marketing Truth You Need to Embrace in Order to Grow Your Business
A fact, whether you choose to accept it or not, is that nothing is original. Sometime in your life, you’ll come to the conclusion that “it’s all been done before.” The thing is, that once you realize it, it’s no longer something to fear, it’s something to embrace. The...
Software Marketing Guide
Software marketing is a special beast to conquer. With so many companies attempting to gain some market share, it is not easy to grab a footing. Moreover, customers are becoming exhausted by many marketing tactics. Following are 3 major challenges of software...
Software Marketing Best Practices – Webinar
During June, Modern Marketing Partners will be hosting two webcasts. The first will be on Thursday, June 9th at 1 PM CST, titled Software Marketing Best Practices: Executive Briefing. The second, Thought Leadership Best Practices: Executive Briefing, will take place...
Schema 101—Because Who Doesn’t Love Structure in Their Lives?
Structure matters. From the bear going into hibernation to the dog getting used to a specific time of day for a walk, to the person excited for generic Buzzfeed health-focused listicle, “35 Amazing Reasons the Pomodoro Technique Will Save Your Life” (It doesn’t...
5 Tips For Promoting Your Mobile App
If you think having an app is only for big name brands and Snapchat, then you’re wrong. Creating an app as part of your marketing strategy is one of the biggest trends this year and it’s recognized among all types of businesses. Even celebrities are creating...
Instagram Jumps on the Algorithm Bandwagon
Have you ever scrolled down your Instagram newsfeed and noticed your favorite brand or music artist posts an update, only to visit their profile page and notice you’ve missed several posts from last week? “On average, people miss about 70 percent of the posts in their...
Google Removes Right Sidebar Ads and Experiments a Concierge Service
Google has been experimenting with its search engine results page for a while now and naturally, Google enjoys making any changes that will benefit its AdWords business. While these tweaks to the SERP may be beneficial to advertisers, regular SEOs will be irritated...
Marketing Automation: Online Tools That Will Save You Time
Inbound marketing can be very time consuming work when it relies heavily on lead generation, email marketing, and lead management. As we discussed in our last post on social media marketing automation, that not all the work should be automated. It’s still important to...
Bell Let’s Talk: Cause Marketing Done Right
Bell is a Canadian telecom company that launched a successful mental health campaign in 2010. The initiative is called Let’s Talk and aims to ‘end the stigma’ of mental illness. Since its inception, the program has donated over $100 million to mental health...
FTC Creates New Guidelines for Native Advertising: Helpful or Hindrance?
In December, the FTC released a Policy Statement on Deceptively Formatted Ads, i.e. Native Advertisements. Since then, it has proven controversial. What’s the Issue with Native Advertisements? Native Advertisements are any sponsored posts published in the same format...
Marketing Automation: 6 Social Media Tools You Should Be Using
Time is a marketer’s most valuable resource when it comes to growing a social following and getting big results growing accounts. As much as we would like to manually build connections and followers, spending time handling each social account is taking time away from...
