Marketing Next Practices Blog
Bell Let’s Talk: Cause Marketing Done Right
Bell is a Canadian telecom company that launched a successful mental health campaign in 2010. The initiative is called Let’s Talk and aims to ‘end the stigma’ of mental illness. Since its inception, the program has donated over $100 million to mental health...
FTC Creates New Guidelines for Native Advertising: Helpful or Hindrance?
In December, the FTC released a Policy Statement on Deceptively Formatted Ads, i.e. Native Advertisements. Since then, it has proven controversial. What’s the Issue with Native Advertisements? Native Advertisements are any sponsored posts published in the same format...
Marketing Automation: 6 Social Media Tools You Should Be Using
Time is a marketer’s most valuable resource when it comes to growing a social following and getting big results growing accounts. As much as we would like to manually build connections and followers, spending time handling each social account is taking time away from...
60 Tips To Increase Ecommerce Sales Today
With your rival no more than a click away, ecommerce is extremely competitive. Therefore, it is critical that everything from your website, to customer service, and even SEO, is completely optimized. After years of working with ecommerce websites, we’ve compiled a...
Is 140 Characters Twitter’s Defining Feature?
You’ve probably heard by now that Twitter is likely expanding its character limit to a whopping 10,000 characters. Plenty of Twitter users are voicing their dissatisfaction, while social media predictors are starting to think that this may be a smart move. The biggest...
Modern Marketing Trends to Watch For in 2016
As a year in marketing comes to an end, we wanted to take a look forward at the hottest marketing trends. Here are the top modern marketing trends to look out for in 2016: Increase in Social Advertising Marketers spent $10.45 billion on social advertising on social...
Google AdWords Customer Match Targeting
One of our favorite new AdWords features from 2015 was Customer Match. In short, Customer Match gives advertisers the ability to upload email lists (ex: an existing customer list or a prospect list) and target them in search, YouTube, and Gmail. Email addresses will...
Facebook Fundraisers: A New Place For Nonprofits to Fundraise
With over 1.5 billion active users, Facebook is a great way to reach a global community of supporters for your nonprofit. Facebook Fundraisers Facebook Fundraisers is a new feature for nonprofits to reach supporters and get funding for their cause. Here is just a few...
7 Habits of Highly Effective Marketers
Stephen Covey published the hugely popular self-help book, "The 7 Habits of Highly Effective People" in 1989. 14 million copies later, a number of copy-cat topics have surfaced across all disciplines, and you know marketing is on this bandwagon! Nevertheless, we think...
How to Use Big Data for Marketing
What is big data? It’s hard to say when it’s an evolving term in an evolving industry. Big data can be used in a number of different ways, which can be complex for a company with a massive volume of data. Each industry has it's own structured and unstructured...
Local Search and Citations and BrightLocal
Getting local search right is a concern and challenge for brands and agencies. Yet it all starts with a perceived dilemma: pay a monthly fee for the rest of your company’s life to allow another entity to manage your listings, in which cancellation results in the death...
Bing Mobile-Friendly Algorithm Launching Soon
Last week, Bing announced that they will be introducing a new mobile-friendly algorithm in the next couple of months. These changes come after a similar move by Google last month when Google launched their own mobile-friendly algorithm and announced their...
How To Use Google’s New Search Analytics Report
Last week, Google announced an awesome new feature for Webmaster Tools: the Search Analytics Report. You may be familiar with the Search Queries report, which showed the searches users were conducting to find your website and their impressions, clicks, etc. Though one...
Beyond the Blog: What B2B Buyers Need to See on Your Website
At Modern Marketing Partners, we know that the blog holds significance to appeasing prospective buyers. We also know that it’s still only part of the solution. We were right all along. Testimonials, whitepapers, product and service page, and the about us section are...
Paid Infographic Sites: The Fastest Way to the Bottom
Let’s start by saying how much we love infographics, and follow up by saying that infographic submissions do work, provided you take incredibly laborious steps to do it right (stay tuned for an upcoming blog on that). However, we can guarantee there is one way to do...
Amazon Business: Amazon Launches B2B Online Marketplace
Amazon Business, a new online marketplace focused specifically on business-to-business (B2B) ecommerce, was recently launched. This new marketplace will serve as a connection between businesses and suppliers. Amazon Business Benefits In a statement released by the...
Content Marketing Tips For B2B Companies
Content marketing is a hot topic! In fact, 86% of B2B Marketers are using content marketing (CMI) . So what is it? We define content marketing as the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain...
10 Catalog Marketing and Design Tips
Despite rumors of its demise, catalog marketing can be successful when properly executed. Because of incumbent printing, production and postage costs, catalog marketing can be quite expensive and unprofitable if not implemented correctly. Besides high profile, big...
Google Replaces URL With Site Name and Breadcrumb Trail in Mobile Search Snippets
If you had any doubt about the importance of structured data for your website, Google has made an announcement that they will be replacing the URL within the search result snippet with the site name and breadcrumb path. Currently, this will only be reflected in mobile...
A Guide to Google AdWords Remarketing
Google AdWords remarketing, which is conducted through the Google Display network, is a powerful paid search strategy that allows you to target and reach people who have previously visited your website by showing them ads across the web. In this blog we will share...
