Marketing Next Practices Blog
Facebook Advertising: Choosing a Campaign Objective
At Modern Marketing Partners, we love Facebook Advertising. Our Facebook Advertising series will cover a range of topics including audiences, strategies, and more. For beginners, be sure to read our Facebook Advertising 101 post first. In this post will we discuss...
AdWords News: Upgraded URLs & Dynamic Structured Snippets
Google AdWords has recently announced two great new features that you can start using immediately: upgraded URLs and dynamic structured snippets. AdWords Upgraded URLs Last week Google announced what they are calling "upgraded URLs" for advertisers. Unlike destination...
How To Set Up Shipping Classes in WooCommerce
Product shipping classes are a great way to group similar products for shipping. For example, if your store sells a couple of very large, bulky items you may want to put them in their own shipping class with their own unique shipping cost. Grouping these products...
Google AdWords Announces Call-Only Campaigns
According to Google, around 70% of mobile searches call a business directly from search results, prompting the launch of Call-Only AdWords campaigns. Call-Only campaigns are perfect for businesses looking to drive phone calls and not necessarily website traffic. They...
How To Set Up Flat Rate Shipping in WooCommerce
In WooCommerce you can define shipping flat rates per item, per shipping class, or even per order. We will cover those and some additional options below.
Key Takeaways from Hubspot State of Inbound 2014-2015
For five years, HubSpot has been producing the State of Inbound Marketing. This guide is part of a survey conducted asking 3,570 respondents on their opinions surrounding the desires, strategies, and results of an inbound marketing campaign. As inbound marketing...
How To Set Featured Products in WooCommerce
Featured products are a great way to promote specific items on your website and are easy to setup in WooCommerce. Once you setup some featured products, you can either display them throughout your website with a shortcode or with a widget. Also note that many...
Modern Marketing Resolutions for 2015
The time has come to reflect on our year of accomplishments and create new resolutions for 2015. As marketers, our resolutions are very similar to personal goals like being better listeners, revamping our image, or simply being more human. For 2015, let’s focus on...
A Look Back at Facebook Updates in 2014
2014 was an innovative and busy time in the social media space. It is no surprise that Facebook had a long list of updates in 2014. As the end of 2014 approaches, we thought we would take a look back at some of the top Facebook stories of 2014. Facebook Introduces...
2014 Marketing Trends That Didn’t Go So Well
As the end of 2014 approaches, we thought we would take a look back at marketing trends of the year. 2014 was an innovative year for marketing, however, for every successful marketing trend, there were many other trends that were not so good. Here is a look at some...
Facebook Introduces Call-To-Action Buttons For Pages
On the heels of their recent announcement about the new interest targeting and a slew of other new features, Facebook has also announced the introduction of call-to-action buttons for pages. This feature can help drive more traffic from your Facebook Page to your...
Facebook Announces Organic Post Targeting By Interest
Facebook has just announced a set of new features to help publishers better connect with their Facebook audience. Rolling out over the next couple of weeks, these new features are exciting for Page owners who may have been discouraged or disappointed by Facebook's...
Time to Change Your Social Media Strategy
Facebook and Twitter have long been the go-to social media sites for many brands and businesses. Facebook and Twitter have huge user bases and businesses tend to focus the most on these sites in regards to their social media marketing. That being said, things are...
Glossary of Market Research Terms
Market research is the systematic process of data gathering and analysis to gain more information about customers and market competition. The information is then used to plan campaign strategies, improve current products, or diversify products within the brand. Below...
How To Add Sizes in WooCommerce
One of the most common questions we get when working with a client on their WooCommerce website has to do with setting up variable products. Variable products can have multiple variations/options, each of which may have a different SKU or price. For example, a piece...
The Unseen Bond Between Content Marketing and Copywriting
At Modern Marketing Partners, we love to keep you updated on the recent changes that affect the marketing world. One of the most important considerations in your content marketing is the effect of copywriting, the ability to write compelling media that will drive...
Google’s Mobile Friendly Label and Mobile-Friendly Test
Yesterday, Google made a huge mobile announcement in an effort to further encourage webmasters to make their websites mobile-friendly. Here are some key updates outlined in their announcement: Google will add a "mobile-friendly" label on eligible websites in mobile...
Google ‘Pigeon’ 101: Highly Debated, Highly Localized, Highly Important
Penguins, Pandas, Hummingbirds, and now Pigeons? Although not an official name; the colloquial term coined by Search Engine Land, Pigeon, is the latest update to the search engine that is built around local search. What do you need to know? Modern Marketing...
Setting Up Product Attributes in WooCommerce
Variable products in WooCommerce can have multiple variations/options, each of which may have a different SKU or price. For example, a piece of clothing that is available in a variety of colors and sizes. Options such as color or size for variable products are setup...
A Guide to Adding Products in WooCommerce
In our last post we covered the basic settings and configuration settings to get your WooCommerce store up and running. Here we will give an overview of how to add products in WooCommerce. But first, let’s define the four different types of products you can setup in...
