Marketing Next Practices Blog
Infographic Marketing Basics and Tips
Unless you have been living under a rock, you have probably witnessed the infographic craze this past year. An infographic is a visual image such as a chart or diagram that is used to represent complex information or data that can be quickly and easily consumed by an...
CMO vs. CIO: Clash in the Cubicle
Only 10% of top marketing and IT executives believe collaboration between their corporate functions is sufficient. With increased popularity and demand for a digital marketing presence, and with marketing being increasingly reliant on technology, marketing and IT...
2 Simple Steps for Using Paid Search to Improve your SEO
The beauty of paid search, or PPC (i.e. Google AdWords) is that when developing a list of keywords for your campaigns, it forces you to rack your brain & use keyword tools to find everything and anything relevant that could potentially pull your ad up in search....
Google Introduces Social Endorsements
Social endorsements are coming to Google, starting November 11th, 2013. Similar to what Facebook has been doing for some time, Google’s social endorsements show users’ names, photos, ratings, and comments in ads across the web, endorsing a marketer’s product. On...
Twitter for Business Survey
Do you manage your company/organizations Twitter account? If so, we need your help! Modern Marketing Partners is now conducting a national survey on the use of Twitter for business. The survey will provide insights into how Twitter is currently being used by...
3 Ways To Align Marketing & Sales in 2013
With increased pressure on both sales and marketing departments to do more with less, collaboration is no longer a pipe dream, but a requirement. The sales and marketing divide has been well documented and experienced throughout business history: “Our campaign was...
Google AdWords Certification Program, now free!
Google announced a big update for advertisers this week via email. Starting Monday, September 30th, Google will begin replacing their Google Certification Program with Google Partners, which according to Google, will include improvements that make it easier and more...
Top 10 Inbound Marketing Strategies
Inbound marketing, one of the top marketing buzzwords emerging over the past of couple of years, will be used by 58% of companies this year. In addition, 48% of marketers plan to increase their inbound marketing spend in 2013 (Hubspot). For the old-school marketer or...
Trade Show Marketing (Part3/3): Results Measurement
Trade shows are one of the most important- and costly- elements of the marketing mix for a product or service. In our three part series, we’ve covered the planning needed before the show followed by the execution during the event. Now we will cover how you can...
Trade Show Marketing (Part 2/3): At the Show
In part 1 of our trade show marketing blog, we discussed the details of planning a for a trade show. Planning is one of the most important parts of any business activity, with no exception to large trade shows, as it gives you a strategy and a guide to work around. In...
Trade Show Marketing (Part 1/3): Planning
In our three-part trade show marketing series, we will cover before, during, and after a trade show (planning, at-the show, and results measurement). No question trade shows are one of marketing’s biggest budget line items including exhibit construction, storage,...
MMP Open House and Ribbon-Cutting Ceremony
We recently moved our headquarters to a renovated loft space in the Naperville Executive Court complex. The new office is conveniently located near the I-88 transportation corridor at 1220 Iroquois, Suite 210, off Ogden Avenue. Members of the press are invited to an...
Emotional Marketing For B2B Companies
Emotional marketing moves beyond rational marketing that focuses just on product attributes, to emotional marketing that focuses on capturing share of heart with products that connect on a deep personal and emotional level with customers (B2Bwhiteboard). Emotional...
Is Your Marketing Modern? Get a Modern Marketing Report Card!
Modern marketing is an evolved mix of strategic marketing, traditional marketing, internet and new media, and better results measurement. Modern marketing is more effective. More cost efficient. More measurable. More targeted. More social and mobile. Is your marketing...
Cause Marketing 101 – Infographic
In our last blog post we shared 6 tips for effective cause marketing. Is there a business case to be made for such efforts? 278 million Americans want to know what a company is doing to benefit a cause. The following infographic shares the types of cause marketing,...
How Brands Can Use Cause Marketing For Results
Once a philanthropic tactic practiced by billion dollar mega-brands, cause marketing has grown to be a key element in the marketing mix for companies and brands of all types and sizes. Research shows 75% of consumers believe companies should support charities and...
Native Ads vs. Banner Ads
You are more likely to die in a plane crash or win the lottery than click on a banner ad. You may have heard these statistics being discussed around the web, see more here. So, is native advertising any more effective? Lately there has been a lot of excitement...
Trademarks – The Biggest Name Development Roadblock
One of the biggest difficulties, indeed roadblocks, to name development is the high likelihood that the brilliant name that came to you in your sleep last night is already trademarked. In saturated categories like consumer products, healthcare, and technology,...
Inbound Marketing in 2013 – Survey Findings
Today Hubspot released their 2013 State of Inbound Marketing Report, shedding insights into what inbound marketing means to marketers and their companies. In this fifth anniversary edition, they asked 3,339 marketing professionals from 128 countries to share their...
B2B Buyer Personas – Development Tactics and Content
“A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. Your prospect’s buying cycle and buying decisions are situated within a larger context that must be understood in order to motiveate his/her buyer behavior” (MLT...
