Marketing Next Practices Blog
Paid Search – Advanced Techniques
In our three-part Paid Search Series, we have shared a variety of tips for winning the search war, including details on both paid search, or PPC, and organic search. Part one covered some the basics of PPC including keywords, placements, and rankings. Part two...
MMP Recognized as a Top Agency By BtoB Magazine
Modern Marketing Partners was recognized as a top business-to-business agency by BtoB Magazine in its March issue. Founded in January of 2012, Modern Marketing Partners is extremely proud to receive this honor after it's first year of operation. The 2012 Top Agencies...
Paid Search vs. Organic Search
Organic search results, also known as natural search results, are based on the relevance to the search terms of the user. High rankings are achieved through free search engine optimization techniques, as opposed to paid search, or PPC. As mentioned in our last blog...
Paid Search – PPC Basics
With over 100 billion global searches being conducted each month and 75% of search engine users never scrolling past the first page of search results, the search war is heating up (SEJ)! How can you leverage search to drive traffic to your website? In our three-part...
Website Tips for International Markets
Is your company or brand looking to expand into international markets? Consider that more than 1/3 of all Internet users are non-native English speakers. To optimize your website for a global audience, you will need to adapt your existing website to local language and...
Catalog Marketing Best Practices
Despite rumors of its demise, catalog marketing can be successful when properly executed. Because of incumbent printing, production and postage costs, catalog marketing can be quite expensive and unprofitable if not implemented correctly. Beside high profile, big...
Valentine’s Day Marketing For B2B Companies
Valentine’s day is a cash cow for the greeting card, flower, candy, jewelry, and the retail gift industry. The average annual Valentine’s Day spending is $13.19 billion, with over 180 million Valentine’s Day cards exchanged annually, and 196 million roses produced for...
Capital Equipment Purchasing — 4 Aspects
Because of the high costs involved, the capital equipment purchasing process is complex for 4 reasons: the number and type of decision makers, the need to carefully evaluate and compare multiple options using financial analysis, the economic environment, and changing...
3 Capital Equipment Marketing Considerations
There are at least three (3) factors that can have profound implications for downstream marketing. First, reputation is critical. Second, the number of customers is limited. Third, many capital equipment brands tend to be so technical, that engineering involvement and...
Capital Equipment Marketing – Infographic
This blog will share a capital equipment marketing infographic that visually represents capital equipment expenditures in the U.S., top capital equipment categories, marketing spend by top capital equipment categories, and a marketing checklist. In our last blog post,...
Marketing Capital Equipment Checklist
How do you most effectively market capital equipment? Following is a checklist of the top 10 marketing best practices for capital equipment, followed best practices detail. Related content in our capital equipment marketing best practices series includes a Guide to...
Virtual Events – Planning, Frequency, and Promotion
Virtual events, including webcasts are gaining popularity due to cost efficiencies and lead generation. Whether webcasts, webinars, web conferences, or virtual trade shows, managing virtual events requires both careful planning and ongoing execution. Below we will...
Advanced Link Building – Submission Tips
Our previous blog discussed 5 basic link building techniques that can improve your search authority and rank in search engine results pages (SERPs). Link building, also called inbound links or backlinks, relates to having other, authoritative websites, blogs, or...
5 Basic Link Building Techniques
Linking building can improve your search authority and rank in search engine results pages (SERPs). Link building, also called inbound links or backlinks, relates to having other, authoritative websites, blogs, or directories link to your blog. Some basic link...
Modern Marketing Resolutions
In this time of New Year’s resolutions, why not set some resolutions for achieving marketing success? Following are 5 key initiatives that can help marketers crush the competition and get that promotion. Commit to these modern marketing new year's resolutions to...
A Guide to Modern B2B Content Marketing
With the rapid increase in the use and discussion of content marketing, it’s time to address how modern B2B companies can leverage content marketing to build awareness, traffic, and leads. How can you plan your content marketing initiatives? What types of content are...
How to Reduce Marketing Expense While Increasing Marketing Results
Many so-called traditional marketing tactics like advertising, trade shows and print literature are huge cost-drivers in the marketing budget. Good news is that many of these often cost-prohibitive tactics can be reduced and replaced with more cost-efficient...
Channel Partner Marketing – Top 10 Best Practices
In the not so distant past, marketing of software systems, hardware or IT services by channel partners or value-added resellers (VARs), was secondary in importance to sales and business development. Today, changing marketing dynamics have forced channel partners,...
Measuring Marketing: Social Media Measures
With the explosive growth of social media, we are pleased to share some of the features and tools for measurement that are now available, and extremely useful. This section will identify those tools for each of the top platforms (Twitter, Facebook, YouTube, LinkedIn),...
Measuring Marketing: Internet Measures
With marketing increasingly moving toward Internet programs, it’s no surprise that the Internet will offer many of the tools for results measurement. Below we will identify Internet measures including website statistics, Urchin Tracking Modules or UTMs, and other...
