Marketing Next Practices Blog
How to Reduce Marketing Expense While Increasing Marketing Results
Many so-called traditional marketing tactics like advertising, trade shows and print literature are huge cost-drivers in the marketing budget. Good news is that many of these often cost-prohibitive tactics can be reduced and replaced with more cost-efficient...
Channel Partner Marketing – Top 10 Best Practices
In the not so distant past, marketing of software systems, hardware or IT services by channel partners or value-added resellers (VARs), was secondary in importance to sales and business development. Today, changing marketing dynamics have forced channel partners,...
Measuring Marketing: Social Media Measures
With the explosive growth of social media, we are pleased to share some of the features and tools for measurement that are now available, and extremely useful. This section will identify those tools for each of the top platforms (Twitter, Facebook, YouTube, LinkedIn),...
Measuring Marketing: Internet Measures
With marketing increasingly moving toward Internet programs, it’s no surprise that the Internet will offer many of the tools for results measurement. Below we will identify Internet measures including website statistics, Urchin Tracking Modules or UTMs, and other...
Measuring Marketing: Traditional Measures
Frequently called marketing metrics, depending on the scale of your company or program, measuring marketing results can range from simple to a variety of complex methods and approaches. In fact, some of the traditional methods of measuring results are still some of...
Mobile Website Marketing Checklist
Mobile web is the next big marketing challenge, driven by meteoric growth in smart phones and tablets. According to current predictions, one in two Americans now own a “smart phone” device. Mobile website conversions are the future for content delivery. Therefore, we...
Market Research – Types And Tips
Market research is the systematic process of data gathering and analysis to gain more information about customers and market competition. The information is then used to plan campaign strategies, improve current products, or diversify products within the brand. ...
Pro Bono Marketing for DuPage ReStore Taken On by MMP
Modern Marketing Partners has entered into a partnership with the Habitat for Humanity ReStore of DuPage county to provide marketing, internet, publicity, and social media services on a pro bono basis. Habitat for Humanity ReStore sells donated, new, and used building...
Direct Mail for B2B – 5 Tips!
Direct mail is still a top marketing tactic for B2B Companies. Why is direct mail still important? It can get delivered to decision makers that might not open email, it can be personalized, it can break through the “clutter”, and it can now be easily integrated with...
Content Marketing—Survey Results!
The results are in! The Content Marketing Institute (CMI) and MarketingProfs have published the third annual B2B Content Marketing Benchmarks, Budgets, and Trends – North America and an overwhelming 91% of B2B Marketers are using content marketing! Below we will share...
Content Marketing Measurement
How can you measure content marketing? A new eBook entitled, "A Field Guide to the Four Types of Content Marketing Metrics" is now available from the Content Marketing Institute and Convince&Convert. It is all too common that content marketers believe they can't...
Content Marketing Types
How can you connect with your customers? This question is answered in the Content Marketing Playbook by Junta42. The playbook provides an astounding 42 options to connect with your customers through content marketing. Below we will share 6 of our favorite pieces of...
Content Marketing Definitions, Tips, and Strategies
Content marketing is a critical element to marketing firms. There is a lot of hype around the subject, and also varying definitions. This post will share some content marketing definitions from around the web. Then, we will provide 5 content marketing tips and 7...
Social Media Marketing Agency Launches–Hot Potato
Modern Marketing Partners is launching a new agency called Hot Potato™ Social Media that specializes in social media marketing (SMM) and related marketing for companies and brands. The BIG 5 social networks (Facebook, YouTube, Twitter, LinkedIn and Google+) are...
Blogging For Success (Part 2): Content & Promotion
Despite the numerous benefits of blogging, the daunting task of creating and managing a blog can be a deterrent. However, blogging can be manageable and extremely effective! This is the second part in a two part series on blogging for success. If you are new to...
Blogging For Success (Part 1): Getting Started
The term blog comes from the combination of the terms, web and log. A blog is defined as a website containing articles, referred to as “blog posts” or blogs”, that highlight subject matter expertise, industry news, or any relevant information to the audience you are...
Twitter Myths Debunked and The True Purpose of the Hashtag
To tweet, or not to tweet? Is that really the question? Nope! Tweeting is a given for any brand trying to build awareness, it's just that what we thought we knew about tweeting has changed. Is there really a right or wrong way to tweet? Believe it or not, there is....
Inbound Marketing Case Study: Construction Marketing Association
A great example of the power of Inbound Marketing to achieve measurable results is the launch of the Construction Marketing Association (CMA). Established in January of 2010, CMA employed a comprehensive Inbound Marketing program to build awareness, drive memberships,...
Inbound Marketing vs. Outbound Marketing – Infographic
Inbound Marketing is hugely popular thanks to the tireless efforts of marketing automation software publishers including Hubspot, Marketo, Eloqua and Pardot, each with a different spin on what constitutes effective Inbound Marketing. Still, each of these sources is...
YouTube Video as a Top Marketing Strategy
Some pundits project that video will soon dominate all content on the internet. While this seems unlikely, video is the fastest growing marketing vehicle, doubling in volume from just 2010 to 2012, and triple digit growth expected thru 2015! (Source: Cisco) This...
