Marketing Next Practices Blog
Marketing Definitions – A Glossary for the Modern Marketer
With marketing changing more rapidly than ever before, it's time to re-evaluate the marketing terms and definitions used everyday by practitioners. Which marketing definitions are most relevant in today's marketing departments and agencies? Which marketing terms are...
Video Shows Marketing Services Available for B2B Brands
A video from the Modern Marketing Partners shows various marketing services available to B2B companies. MMP created the video to bring their services to life while showcasing various B2B (business-to-business) examples of marketing case studies they have completed....
Facebook Business Pages Best Practices
Basic Best Practices for Building Out Your Facebook Business Page Let's put it this way, if your company isn't on Facebook, it's harder for your products and services to be found. Face it - as much as you may want to resist Facebook as a social media channel, you will...
Using Twitter as an Effective Marketing Tool
Over the past few years, the popularity of Twitter has soared. In fact, back in February, Twitter announced that it was just a few thousand people away from reaching the 500,000,000-user mark, meaning a whopping half-billion people are using the unique social media...
Branding Basics: Why Branding is Your Biggest Marketing Decision
Branding is typically thought of as developing a name or a logo for a company or product (service). However, branding is much broader and includes brand strategy, brand identity, brand management and the brand experience. Here we will cover quick basics of branding so...
Bad SEO: Blackhat Techniques Are a NO NO!
Search engine optimization or SEO that employs so-called Blackhat SEO techniques is a NO-NO! These aggresive and unethical techniques are used in an effort to improve rankings of a particular website. On blackhat SEO techniques Google says, “In the pursuit of higher...
Marketing E-Newsletter: Stay On Top of Marketing Best Practices
A new e-newsletter focused on the latest and greatest marketing strategies and techniques is available from Modern Marketing University (MMU), the training and marketing thought leadership affiliate of Modern Marketing Partners. This e-newsletter is available to...
LinkedIn as a Marketing Weapon: Groups and Inmails
LinkedIn Groups are Your Marketing Weapon! LinkedIn is the go-to social network for business professionals. Relationship building in your industry is easy with LinkedIn, and the discussions that build those relationships happen within LinkedIn groups. These groups...
LinkedIn as a Marketing Weapon: Profiles and Company Pages
LinkedIn can be a powerful marketing weapon to maximize brand exposure, and generate sales leads. Building out your LinkedIn profiles and company pages should be your first steps. Here we'll cover tips, tricks and examples for improving your LinkedIn profile and...
IT Reseller Marketing: Case Study
IT Resellers and value-added resellers (VARs) are more focused on marketing than ever before. Why? Because the modern marketing mix is proving to deliver dramatic and yes, measurable results. This blog is a marketing case study that will show you how a leading IT...
Marketing Agency Selection Tips
Selecting a great marketing, advertising, creative, Internet or social media agency partner can be tricky for several reasons. First, there are so many agencies in any geographic area, coupled with different specialities and sizes. Second, it can be difficult to...
6 Email Essentials for Successful Campaigns
As referenced in our last blog, Email Marketing Basics, email marketing is still growing in use, and can be effective in reaching otherwise elusive prospects, and extremely measurable. But like all marketing tactics, there are email best practice techniques to realize...
Email Marketing Basics: Statistics and Glossary of Terms
Rumors of my demise have been greatly exaggerated! Email is not dead. On the contrary, email marketing is growing! According to a 2011 survey by BtoB magazine, 63% of respondents were likely to increase spending on email in 2011 (second only to websites) with 29%...
Marketing Brochure Showcases Modern Marketing
The Modern Marketing Partners agency services brochure is now available! Take a look at all of the projects we've worked on as well as the services we offer our clients. Not only does the brochure showcase several examples of marketing programs by Modern Marketing...
Google+ Local Pages: What You Need to Know
“My Google Places is going away!” There’s no doubt you’ve heard this over the last week or so, as more and more people are discovering that Google+ Local Pages (which ties in with Google+ Pages) is replacing Google Places. Here we will try to calm you down a bit, and...
Marketing Budgeting Best Practices
A very important aspect of marketing planning, whether tactical, project or strategic, is the budgeting of marketing expenditures. Inevitably, marketers must get approval for marketing budgets from executive management. There are 3 types of marketing budgets....
Marketing Planning Checklist
Part 3 in our marketing planning series details a marketing planning checklist, a useful tool to identify a broad range of marketing strategies and tactics used in typical marketing plans. Our Marketing Planning Series includes: 1) Marketing Planning Best Practices,...
Marketing Planning Best Practices
The Importance of Marketing Planning In the midst of this severe market recession, effective marketing planning is more important than ever before. Marketing budgets are being scrutinized more than ever before. Surely, the skill and quality of marketing planning can...
New Rules of PR: A Guide to Modern Publicity
The popularity and use of free publicity, PR, public relations or media relations historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the business-to-business marketing mix. At the same...
Advertising Testing Tips
Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of the fickle and subjective nature of advertising, seemingly great ideas can flop, while unexpected approaches surprise even the most experienced...
