Marketing Next Practices Blog
Glossary of Market Research Terms
Market research is the systematic process of data gathering and analysis to gain more information about customers and market competition. The information is then used to plan campaign strategies, improve current products, or diversify products within the brand. Below...
How To Add Sizes in WooCommerce
One of the most common questions we get when working with a client on their WooCommerce website has to do with setting up variable products. Variable products can have multiple variations/options, each of which may have a different SKU or price. For example, a piece...
The Unseen Bond Between Content Marketing and Copywriting
At Modern Marketing Partners, we love to keep you updated on the recent changes that affect the marketing world. One of the most important considerations in your content marketing is the effect of copywriting, the ability to write compelling media that will drive...
Google’s Mobile Friendly Label and Mobile-Friendly Test
Yesterday, Google made a huge mobile announcement in an effort to further encourage webmasters to make their websites mobile-friendly. Here are some key updates outlined in their announcement: Google will add a "mobile-friendly" label on eligible websites in mobile...
Google ‘Pigeon’ 101: Highly Debated, Highly Localized, Highly Important
Penguins, Pandas, Hummingbirds, and now Pigeons? Although not an official name; the colloquial term coined by Search Engine Land, Pigeon, is the latest update to the search engine that is built around local search. What do you need to know? Modern Marketing...
Setting Up Product Attributes in WooCommerce
Variable products in WooCommerce can have multiple variations/options, each of which may have a different SKU or price. For example, a piece of clothing that is available in a variety of colors and sizes. Options such as color or size for variable products are setup...
A Guide to Adding Products in WooCommerce
In our last post we covered the basic settings and configuration settings to get your WooCommerce store up and running. Here we will give an overview of how to add products in WooCommerce. But first, let’s define the four different types of products you can setup in...
Getting Started With WooCommerce
Are you looking to sell your product online but not sure how to get started? Or, are you on a budget and need to get started quickly? Enter WooCommerce – a free ecommerce plugin for WordPress, one of the most popular and robust Content Management Systems available...
Startup Marketing Best Practices
The high failure rate of startups can most often be attributed to ineffective marketing. This Startup Marketing Best Practice Guide attempts to identify the critical marketing disciplines, and sub-disciplines required to succeed including competitive analysis,...
5 Traits of Indispensable B2B Marketers
As a Business to Business (B2B) Marketer, your leads and achievements are your lifeblood. But what does it take to become an indispensable marketing professional? Learn how to not only keep your job, but provide the best turnaround to your company with these five...
7 Amazing Tips for Maximizing Webinar Effectiveness
As a marketer, your products and services may need additional clarification that can’t be achieved through a blog post, whitepaper, or brochure. But how can you promote your product and add to your content strategy? Trusting your sales team? Although a vital part of...
Case Study: Evolution1 and Healthcare Trends Institute
"In a sea of mediocrity, MMP is a beacon of marketing success.” These words, spoken by Evolution1's Tiffany Wirth, sum up the company's feelings for the work done by Modern Marketing Partners in the past years. After seeing major increases in traffic, registrants,...
Creative Agency Selection Criteria: 5 Things to Consider
What does it take to select a marketing agency? From the creative review to the final contracts, the agency selection process can seem like a daunting task that leaves CMOs worn out. But what should you seek from your next agency? By what criteria are other leading...
Google Panda 4.0: A Modern Marketer’s Survival Guide
Here it comes again, another algorithm update that will have a profound impact on web rankings. That is, of course, if you are either the best of the best or the worst of the worst in content creation. For the best, you will see a boost in search due to providing...
Case Study: Dek Division (Tyco Electronics)
A provider of data communication tools, the Dek Div. of Tyco Electronics (Now TE Connectivity), was in need of brand assistance. What did leading Naperville Marketing Agency Modern Marketing Partners do for the company? Read on to learn the benefits and services...
Canadian Anti-Spam Law: A Marketer’s Guide to Compliance
One of the most important changes in marketing is coming to an inbox near you. No, it’s not Content Marketing World in September, or one of the thousands of emails from your LinkedIn Groups. No, this upcoming change could cost you hundreds of thousands of dollars if...
Case Study: USG Sheetrock Tools
When a leading building materials company seeks to launch a new product line in a highly competitive market, they turn to Modern Marketing Partners. Check out the following case study that includes branding, new product development and launch, packaging, merchandising...
How to Develop a Successful Mobile Website
If you don’t have a mobile-friendly website, you are putting yourself at risk for lost leads, unprofessional looking posts, and unfortunate search results in search. With studies showing that over 70% of visitors likely to return to mobile websites, 67% of users more...
Case Study: Experian
When a leading provider of credit and information to financial institutions needs a memorable tagline and brand imagery to improve its impact on automotive dealers, to whom do they turn? This is where Modern Marketing Partners, a leading marketing agency in...
10 Content Ideas to Improve Your Brand Personality
Is your content marketing strategy missing the point? Even worse, is your brand story going untold and unshared? With so many different types of content available to tell your brand story, and so much potential for distribution, what can your company do to build...
