Marketing Next Practices Blog
Search Engine Optimization—SEO—Top Priority for Modern Marketers
Achieving top position for keywords in search engine results pages (SERPs) is becoming one of the highest priorities of marketers. Why? Because studies* show that only the top few search result positions drive click-through, website traffic, registrations, and other...
Content Marketing – What’s the Big Hype?
You’ve heard it over and over, “Content is King.” And in just the last couple of years, you keep hearing a new term—Content Marketing—as the hottest thing in, well, marketing. So, what’s the big deal? To be honest, quite a bit. Content marketing is getting attention...
Integrated Marketing Communications: A Modern Take on IMC
No question, modern marketing is a new twist on Integrated Marketing Communications or IMC! And why not? IMC was invented over 20 years ago, before the Internet! With modern marketing comes a necessary need to redefine IMC into modern integrated marketing...
Web 2.0 Best Practices Case Study: Illinois Manufacturing Extension Center
Modern Marketing Partners Launches IMEC Website with Web 2.0 Best Practices Web 2.0 is defined as a user-friendly, content and resource-rich website with search engine optimization (SEO) features, social media integration and sharing, mobile access, and conversion...
Modern Marketing Top Ten Best Practices
Ok, so modern marketing is very different than marketing 20 years ago. 10 years ago. Even 5 years ago. The Four P's are celebrating a 50 year anniversary. Without an update? Advertising is no longer the epicenter of marketing. It has been replaced by the Internet for...
Modern Marketing Defined—Marketing Mix Infographic
What is Modern Marketing? Glad you asked. To provide some context, let's go down memory lane. The internet launched circa 1995. Prior to that, advertising was the lead marketing strategy and tactic. In 1960, marketing professor and author E. Jerome McCarthy defined...
Modern Marketing University Welcomes You!
Marketing has changed dramatically, and for the better. Modern Marketing University (MMU) is the training and thought leadership initiative of Modern Marketing Partners, an exciting, new marketing agency that is pioneering, well, modern marketing. The Modern Marketing...
