by Lindsay Brown | Sep 14, 2023 | Account Based Marketing, Email Marketing
In the ever-evolving landscape of digital marketing, personalization has become the key to reaching and engaging with your target audience effectively. Account-Based Marketing (ABM), a strategic approach that tailors marketing efforts to specific target accounts, has...
by Lindsay Brown | Aug 29, 2023 | Account Based Marketing, Data-Driven Marketing
In today’s digital age, data has become a powerful tool for marketers. It provides valuable insights into customer behavior, preferences, and needs. When it comes to account-based marketing (ABM), data plays a crucial role in creating targeted campaigns that...
by Lindsay Brown | Aug 29, 2023 | Account Based Marketing, Information Technology Marketing
In today’s fast-paced and highly competitive IT industry, traditional marketing approaches may no longer be sufficient to drive growth and success. As technology continues to evolve and customer expectations rise, IT companies need to adopt a more targeted and...
by Lindsay Brown | Aug 29, 2023 | Account Based Marketing
In today’s competitive business landscape, it’s crucial to adopt the right marketing approach to reach your target audience effectively. Two popular strategies that businesses often consider are account-based marketing (ABM) and traditional marketing....
by Lindsay Brown | Nov 1, 2022 | Account Based Marketing, Lead Generation, Sales Initiatives, Software, Software Marketing
Before the whole world got the memo that software consulting and implementation is the road to riches, early value-added resellers (VARs) and channel partners that were fortunate to represent legacy publishers like Great Plains, Sage, Microsoft and many others could...
by Lindsay Brown | Oct 19, 2020 | Account Based Marketing
Every business is unique and targets consumers with specific products. Depending on what you are selling, your business will have its own target audience and your product will be tailored towards that target audience. This could consist of an age group, for example,...
