by Lindsay Brown | Sep 5, 2018 | Advertising, B2B Marketing, Digital Marketing, Social Media
Small business owners face the challenge of being found in a highly competitive market crowded with many similar products and services. Consumers’ easy access to an enormous amount of information makes it even more difficult for companies to reach and convert leads...
by Lindsay Brown | May 16, 2018 | Advertising
Have you noticed any less annoying ads while you’ve been surfing the web lately? In February, Google started blocking ads that violate the Coalition for Better Ads standards on mobile and desktop websites that are accessed through its Chrome browser. The Coalition for...
by Lindsay Brown | May 8, 2013 | Advertising, Infographic, Marketing Strategies, PPC Advertising
You are more likely to die in a plane crash or win the lottery than click on a banner ad. You may have heard these statistics being discussed around the web, see more here. So, is native advertising any more effective? Lately there has been a lot of excitement...
by Lindsay Brown | Mar 19, 2012 | Advertising, Marketing Best Practices
Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of the fickle and subjective nature of advertising, seemingly great ideas can flop, while unexpected approaches surprise even the most experienced...
