Using Analytics to Identify Your Target Audience

Businesses small and large are working overtime to incorporate analytics into virtually every part of their operations. From manufacturing to logistics to marketing, organizations that skillfully apply the power of analytics are reaping the competitive benefits...

Benefits of Collecting User Feedback

It can be argued that word of mouth among friends and family generates more purchases than any other marketing effort, meaning that a company can get by without spending heavily on advertising.  It’s undeniable that in today’s digital age, millions of online...

4 Tips to Optimizing Your Conversion Rate

The conversion rate is one of the most important metrics to track. Basically, it gives you an idea of how your marketing campaign is performing based on the number of prospects who end up buying a product or signing up for a service. If your conversion rate falls...