by Lindsay Brown | Nov 3, 2022 | B2B Marketing, Customer Experience
The customer journey is the process a customer goes through when buying a product or service. A B2B customer journey map is an interactive tool that shows how customers are targeted and engage with your brand. It provides insight into their needs and motivations,...
by Lindsay Brown | Jul 5, 2022 | B2B Marketing, Influencer Marketing
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have an expert level of knowledge or social influence in their field. Influencer marketing is a growing and is a great...
by Lindsay Brown | Apr 8, 2022 | B2B Marketing, Content Marketing
The Content Marketing Institute and Marketing Profs have provided thorough research and benchmarks for content marketing strategies in 2022. Modern Marketing Partners (MMP) would like to thank and acknowledge Content Marketing Institute and MarketingProfs for...
by Lindsay Brown | Sep 30, 2021 | B2B Marketing
Business-to-Business (B2B) marketers manage various tasks throughout the day. They should measure results, develop strategy, meet deadlines, and execute deliverables without getting distracted. So, how do they juggle all of those responsibilities? When it comes to B2B...
by Lindsay Brown | Oct 7, 2020 | B2B Marketing
Do you still believe in reviews? How about B2B reviews? Well, you should start believing in business-to-business (B2B) reviews and adding them to your marketing mix. As reported by Forbes on September 22nd, 2020 by Elizabeth Shea. Why B2B Reviews Should Be An...
by Lindsay Brown | Nov 12, 2019 | Account Based Marketing, B2B Marketing, Digital Marketing, Email Marketing, HubSpot, Marketing and Sales, Sales Initiatives, Software Marketing
Interested in leveraging HubSpot workflows in your sales and marketing process? You can use some of the contact-based workflows below to automate processes and move prospects more effectively (and faster) through your sales funnel. Continue reading or consider...
