by Lindsay Brown | Feb 7, 2017 | B2B Marketing
Adobe conducted a survey on digital marketers in 2016 to find out their priorities and challenges. The survey had some interesting finds. Digital marketing is becoming more advanced and widely adopted than ever. How do you stack up against your competition? Find out...
by Lindsay Brown | Jan 30, 2017 | B2B Marketing, Social Media
It’s no secret that LinkedIn encourages its users to use their paid membership over the free profiles. And with its most recent update, searching the network of first and second degree connections just got harder for a standard account. If you don’t intend to invest...
by Lindsay Brown | Jan 19, 2017 | B2B Marketing
Last year we predicted the Modern Marketing Trends of 2016. But times have changed; here are some marketing trends of 2017. Chatbots and AI will become mainstream. Chatbots and artificial intelligence aren’t exactly new, but their widespread adoption is. Chatbots will...
by Lindsay Brown | Jun 3, 2016 | B2B Marketing, Content Marketing, Software Marketing
Software marketing is a special beast to conquer. With so many companies attempting to gain some market share, it is not easy to grab a footing. Moreover, customers are becoming exhausted by many marketing tactics. Following are 3 major challenges of software...
by Lindsay Brown | Jan 3, 2016 | B2B Marketing, Content Marketing, Inbound Marketing, Marketing Best Practices, Social Media
As a year in marketing comes to an end, we wanted to take a look forward at the hottest marketing trends. Here are the top modern marketing trends to look out for in 2016: Increase in Social Advertising Marketers spent $10.45 billion on social advertising on social...
by Lindsay Brown | May 6, 2015 | B2B Marketing, Content Marketing, Inbound Marketing
At Modern Marketing Partners, we know that the blog holds significance to appeasing prospective buyers. We also know that it’s still only part of the solution. We were right all along. Testimonials, whitepapers, product and service page, and the about us section are...