by Lindsay Brown | May 4, 2015 | B2B Marketing, Ecommerce
Amazon Business, a new online marketplace focused specifically on business-to-business (B2B) ecommerce, was recently launched. This new marketplace will serve as a connection between businesses and suppliers. Amazon Business Benefits In a statement released by the...
by Lindsay Brown | Apr 30, 2015 | B2B Marketing, Content Marketing, Marketing Best Practices
Content marketing is a hot topic! In fact, 86% of B2B Marketers are using content marketing (CMI) . So what is it? We define content marketing as the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain...
by Lindsay Brown | Apr 22, 2015 | B2B Marketing, Catalog Marketing, Content Marketing
Despite rumors of its demise, catalog marketing can be successful when properly executed. Because of incumbent printing, production and postage costs, catalog marketing can be quite expensive and unprofitable if not implemented correctly. Besides high profile, big...
by Lindsay Brown | Jul 25, 2014 | B2B Marketing
As a Business to Business (B2B) Marketer, your leads and achievements are your lifeblood. But what does it take to become an indispensable marketing professional? Learn how to not only keep your job, but provide the best turnaround to your company with these five...
by Lindsay Brown | Apr 29, 2014 | B2B Marketing, Healthcare
Healthcare technology is changing rapidly, and requires very specialized marketing to maximize success. As a result, we have launched a healthcare technology marketing practice to serve clients in categories such as healthcare software, healthcare information...
by Lindsay Brown | Apr 24, 2014 | B2B Marketing, Marketing Best Practices, Marketing Strategies, White Papers
Selecting a new marketing agency is one of the most important decisions a company will make. A new resource is now available to help brands and companies understand the best practices needed for successfully identifying and selecting a marketing agency partner. The...
