by Lindsay Brown | Apr 24, 2014 | B2B Marketing, Marketing Best Practices, Marketing Strategies, White Papers
Selecting a new marketing agency is one of the most important decisions a company will make. A new resource is now available to help brands and companies understand the best practices needed for successfully identifying and selecting a marketing agency partner. The...
by Lindsay Brown | Feb 24, 2014 | B2B Marketing, Lead Generation, Social Media
Lead Generation through Social Media. As a marketer in the B2B world, you know that social media is the forefront of lead generation; but where do you begin? 2014 has been defined in many ways. From the year of the consumer as defined on Forbes to the year of the...
by Lindsay Brown | Jan 27, 2014 | B2B Marketing, Infographic, Information Technology Marketing, Marketing Best Practices
Our IT Marketing infographic shares IT expenditures in the United States, expenditures by category, marketing spend, an IT marketing checklist, and more. For further details, download the new whitepaper, IT Marketing: 10 Modern Best Practices. In our last blog post,...
by Lindsay Brown | Jan 25, 2014 | B2B Marketing, Information Technology Marketing, Marketing Best Practices, White Papers
In the not so distant past, marketing of software systems, hardware or IT services was secondary in importance to sales and business development. Today, changing market dynamics have forced IT product and service providers to reconsider and elevate marketing to...
by Lindsay Brown | Jan 16, 2014 | B2B Marketing, Content Marketing, Information Technology Marketing, Social Media
As the content marketing generation proceeds, how will you continue to tell your brand’s story? Social media was once limited to consumer or retail brands. Now, Social Media Marketing (SMM) is becoming increasingly important to business-to-business (B2B) marketing...
by Lindsay Brown | Jan 1, 2014 | B2B Marketing, Marketing Best Practices
It’s the month of predictions for next year, and this is an important one for B2B Chief Marketing Officers (CMO’s). International Data Corporate (IDC), offered their prediction regarding what Business-to-Business Chief Marketing Officers (CMO’s) can expect for...
