by Lindsay Brown | Feb 20, 2013 | B2B Marketing, Catalog Marketing, Lead Generation, Marketing Best Practices
Despite rumors of its demise, catalog marketing can be successful when properly executed. Because of incumbent printing, production and postage costs, catalog marketing can be quite expensive and unprofitable if not implemented correctly. Beside high profile, big...
by Lindsay Brown | Feb 13, 2013 | B2B Marketing, Holiday Marketing, Infographic
Valentine’s day is a cash cow for the greeting card, flower, candy, jewelry, and the retail gift industry. The average annual Valentine’s Day spending is $13.19 billion, with over 180 million Valentine’s Day cards exchanged annually, and 196 million roses produced for...
by Lindsay Brown | Feb 9, 2013 | B2B Marketing, Capital Equipment Marketing
Because of the high costs involved, the capital equipment purchasing process is complex for 4 reasons: the number and type of decision makers, the need to carefully evaluate and compare multiple options using financial analysis, the economic environment, and changing...
by Lindsay Brown | Feb 8, 2013 | B2B Marketing, Capital Equipment Marketing, Marketing Strategies
There are at least three (3) factors that can have profound implications for downstream marketing. First, reputation is critical. Second, the number of customers is limited. Third, many capital equipment brands tend to be so technical, that engineering involvement and...
by Lindsay Brown | Feb 7, 2013 | B2B Marketing, Capital Equipment Marketing, Infographic, Marketing Best Practices
This blog will share a capital equipment marketing infographic that visually represents capital equipment expenditures in the U.S., top capital equipment categories, marketing spend by top capital equipment categories, and a marketing checklist. In our last blog post,...
by Lindsay Brown | Feb 6, 2013 | B2B Marketing, Capital Equipment Marketing, Marketing Best Practices, Marketing Checklist
How do you most effectively market capital equipment? Following is a checklist of the top 10 marketing best practices for capital equipment, followed best practices detail. Related content in our capital equipment marketing best practices series includes a Guide to...
