by Lindsay Brown | Feb 23, 2022 | Branding, Marketing Strategies
There’s a lot that goes on in the human brain when we decide to buy a product. Although not many marketers are psychologists, having a basic understanding of the science of psychology and its uses in marketing can be very helpful. Here’s how psychology can help you...
by Lindsay Brown | Feb 23, 2022 | Branding
A company without an online presence can be compared to a vehicle with flat wheels. Slow progress should be expected. For that reason, businesses now need a diverse range of digital branding strategies to help them establish a presence in the marketplace. So, whether...
by Lindsay Brown | Feb 21, 2022 | Branding
It is no secret that branding gives startups an identity and distinction from their competitors. Without it, introducing new products and services would be more difficult. Consumers would have a hard time distinguishing your product in the market. Remember that no...
by Lindsay Brown | Jan 25, 2022 | Branding, Search Engine Optimization (SEO)
Have you been preparing for a long time to launch your new brand? This is an exciting time for any business owner. But, it can also be difficult and while you are eager to show the world what you have to offer, you have to be patient and continue this hard work....
by Lindsay Brown | Jan 12, 2022 | Branding
Has your business been struggling recently but you cannot quite put your finger on what is going wrong? This often happens to businesses that have been around for a few years. After the initial buzz and excitement have gone, brands struggle to keep their customers and...
by Lindsay Brown | Nov 2, 2021 | Branding
B2B branding is usually seen as the boring, rational counterpart of B2C. This is because the two are targeted toward very different audiences. While B2C brands are often more focused on emotions, B2B brands are centered on justifying their business value. It makes...
