by Lindsay Brown | Feb 1, 2019 | Branding, Content Marketing, Social Media
One of the reasons why the internet is awesome is because you can use the platform to build your personal brand. While there are clear pathways for people who want to become lawyers and doctors, this isn’t the case for people in creative fields like art and...
by Lindsay Brown | Dec 18, 2018 | Branding, Marketing Best Practices, Marketing Tactics, Personalized Marketing, Technology Marketing
Brands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa, Google Home, Apple’s Siri, and Microsoft’s Cortana. You don’t want to miss an opportunity and not enter the voice-enabled world that seems to...
by Lindsay Brown | Nov 1, 2018 | Branding, Ecommerce, Marketing Best Practices, Marketing Tactics, Packaging, Personalized Marketing
Product packaging has become more important as changes and challenges continue to reshape how businesses, consumers, and governments deal with sustainability and the shifting demands of ecommerce. Packaging must bridge the crucial connection between consumer trends,...
by Lindsay Brown | Oct 22, 2018 | Branding, Marketing Tactics, Social Media, Video Marketing
In our last blog we discussed how to utilize live video in a company’s marketing mix. Live broadcasting allows for real-time company and customer interaction on social media’s most popular platforms. It may also seem a little scary for a company, especially one who...
by Lindsay Brown | Oct 12, 2018 | Branding, Marketing Strategies, Social Media, Video Marketing
Live broadcasting offers businesses a way to give customers an inside look at their brand and tell their story in a little more interesting and engaging way. Companies of all sizes and social media budgets need to consider taking advantage of live streaming’s unique...
by Lindsay Brown | Oct 4, 2018 | Branding, Customer Experience, Digital Marketing, Marketing Best Practices, Social Media
In our previous blog, we discussed the necessary integration of systems to deliver real-time, meaningful customer interactions. Organizations seem to understand the importance of gathering and utilizing data to help create a seamless customer journey, but are...
