by Lindsay Brown | Jan 7, 2013 | B2B Marketing, Content Marketing, White Papers
With the rapid increase in the use and discussion of content marketing, it’s time to address how modern B2B companies can leverage content marketing to build awareness, traffic, and leads. How can you plan your content marketing initiatives? What types of content are...
by Lindsay Brown | Dec 13, 2012 | Channel Partner Marketing, Content Marketing, Inbound Marketing, Infographic, White Papers
In the not so distant past, marketing of software systems, hardware or IT services by channel partners or value-added resellers (VARs), was secondary in importance to sales and business development. Today, changing marketing dynamics have forced channel partners,...
by Lindsay Brown | Nov 6, 2012 | B2B Marketing, Content Marketing
The results are in! The Content Marketing Institute (CMI) and MarketingProfs have published the third annual B2B Content Marketing Benchmarks, Budgets, and Trends – North America and an overwhelming 91% of B2B Marketers are using content marketing! Below we will share...
by Lindsay Brown | Nov 5, 2012 | B2B Marketing, Content Marketing, Marketing Measurement
How can you measure content marketing? A new eBook entitled, “A Field Guide to the Four Types of Content Marketing Metrics” is now available from the Content Marketing Institute and Convince&Convert. It is all too common that content marketers believe...
by Lindsay Brown | Nov 3, 2012 | Content Marketing, Marketing Definitions, Marketing Strategies
Content marketing is a critical element to marketing firms. There is a lot of hype around the subject, and also varying definitions. This post will share some content marketing definitions from around the web. Then, we will provide 5 content marketing tips and 7...
