by Lindsay Brown | Oct 15, 2020 | Content Marketing
Content marketing is not just a strategy; it is a skill set. You must understand where to post the content, who should see the content, and all in all, how to market the content. A lot has changed in the past few years, which has led to the discussion of adding a new...
by Lindsay Brown | May 22, 2020 | Branding, Content Marketing
Content marketing is here to stay. Over 91 percent of B2B utilize content marketing to reach customers, according to the Content Marketing Institute. The way businesses promote and advertising their brand is changing in response to changing consumer tastes. Around 70...
by Lindsay Brown | Aug 28, 2019 | Content Marketing, Digital Marketing, Market Research, Marketing Planning
Content marketing is becoming more important to organizations as the years go on. The Content Marketing Institute and Marketing Profs provide a yearly study with thorough research and benchmarks for content marketing strategies. Discover the content marketing study...
by Lindsay Brown | Aug 28, 2019 | B2B Marketing, Content Marketing, Digital Marketing
The Content Marketing Institute and Marketing Profs have provided thorough research and benchmarks for content marketing strategies in 2019. Modern Marketing Partners (MMP) would like to thank and acknowledge Content Marketing Institute and MarketingProfs for...
by Lindsay Brown | Mar 15, 2019 | Branding, Content Marketing, Marketing Best Practices, Marketing Tactics, Personalized Marketing
Delivering a quality customer experience is at the top of every marketer’s list of priorities. This is because the customer experience encompasses so much today for so many industries. In banking, retail, restaurants, etc. everyone is vying for customer interactions,...
by Lindsay Brown | Feb 19, 2019 | Content Marketing, Marketing Best Practices, Marketing Tactics, Sales Initiatives
After you’ve had your “Aha” moment and created a new product or service, now the hard work begins. As an entrepreneur or product developer you need to attract interest from a potential licensee or investor to garner support for your new product or service. This is...
