by Lindsay Brown | Nov 20, 2018 | Content Marketing, Inbound Marketing, Marketing Best Practices, Marketing Tactics
There’s a sports adage that many coaches tell their athletes, “let the game come to you.” It may seem like odd advice, because most sports-related activities and matches seem to be all about controlling the tempo and taking charge of the game. However, this different...
by Lindsay Brown | Nov 12, 2018 | Content Marketing, Marketing Best Practices, Marketing Strategies, Marketing Tactics, Personalized Marketing
Personalization in marketing means taking customer segmentation to the next level. It requires tailoring your marketing tactics to deliver the most relevant product, service or experience to the right customer segment at the right time, based on your knowledge of that...
by Lindsay Brown | Oct 30, 2018 | B2B Marketing, Content Marketing, Digital Marketing, Marketing Best Practices, Marketing Planning
Quality digital content has the potential to help B2B marketers cost-effectively reach annual company goals. The key to pulling this off requires a commitment to providing content that puts your audience’s needs first. And it must happen at every point in the selling...
by Lindsay Brown | Sep 26, 2018 | Content Marketing, Marketing Tactics, Technology Marketing
Marketers’ jobs include a little bit of everything today. Companies are investing in social media, public relations, website and landing pages, advertising, email campaigns, blogging, vlogging, and the list goes on and on. And content creation for all these tactics is...
by Lindsay Brown | Sep 14, 2018 | Content Marketing, Marketing Best Practices
In the beginning of the year, Forbes ran an article about 10 Great Marketing Jobs for 2018 based on average salary, number of postings for the positions on Indeed.com, and three-year growth percentage. Here are four of the positions – Senior Social Media Specialist,...
by Lindsay Brown | Sep 13, 2018 | Content Marketing, Marketing Best Practices, Social Media
No one wants to post the perfect image and caption, only to find that the photo is cropped all funky on Facebook, and crucial details from the caption are out of view. To make sure that all social content displays appropriately, it’s important to know the platform’s...
